Meta Ads Manager

Gold-Stellar Advertising, a dynamic agency with offices in Lahore, Dubai, and New York, is seeking a Performance Marketing / Ads Manager to join their team full-time onsite in Lahore’s DHA Phase 5. This role involves managing paid media campaigns for a diverse portfolio of over 100 brands spanning e-commerce, luxury retail, and international markets across five continents. The position offers a salary of up to PKR 100,000 per month, commensurate with performance, and requires availability for an immediate start. Working hours are Monday to Friday, from 10:30 AM to 6:00 PM.

Key Responsibilities
- Plan, launch, and scale paid media campaigns across Meta, TikTok, and Google Ads, focusing on e-commerce and lead generation clients.
- Take full ownership of account performance, including budget pacing, Return on Ad Spend (ROAS), blended Customer Acquisition Cost (CAC), cost per lead, and conversion rates.
- Develop and maintain accurate measurement setups using tools such as Pixel, Conversions API, Google Ads conversion tracking, GA4, and ensure catalogue and feed health.
- Conduct structured testing on audiences, creatives, offers, and landing pages, documenting insights and learnings for continuous improvement.
- Collaborate closely with the in-house content team by briefing them on creative requirements and rationale, emphasizing the critical role of creative assets in campaign success.
- Manage shopping, catalogue, and remarketing campaigns specifically for e-commerce clients.
- Provide clear and transparent reporting to clients and internal stakeholders, presenting data in straightforward terms, including candid communication when results are below expectations.

Required Qualifications
- Proven hands-on experience managing Meta, TikTok, and Google Ads accounts personally, not through a team.
- Extensive experience in e-commerce marketing, with a strong understanding of product catalogues, checkout funnels, and return rates.
- Experience working with international clients, handling accounts in multiple currencies such as USD, AED, GBP, or EUR, and navigating associated market and compliance challenges.
- Proficiency with tracking technologies including pixels, Conversions API, server-side tracking, and attribution models, along with an understanding of common issues that can disrupt tracking.
- Familiarity with GA4, Shopify or WooCommerce back-end systems, and advanced spreadsheet skills.
- Strong written and verbal communication skills in English.
- Immediate availability to join the team.

Preferred Qualifications and Additional Benefits
- Experience with Amazon advertising and working with Pakistani brands that sell internationally.
- Demonstrated success in scaling ad accounts to significant monthly spends without compromising ROAS.
- Experience briefing or producing user-generated content (UGC) is highly valued.

Candidates interested in this opportunity should prepare a detailed CV along with a brief note addressing the following:
1. The three ad accounts they are most proud of, including key performance metrics.
2. An example of a campaign that did not meet expectations and the adjustments made in response.
3. Their current notice period.

Applications lacking specific performance data will not be considered. This role offers a unique chance to take full ownership of paid media strategies and directly impact the growth of a wide range of international brands.