We are seeking a skilled digital marketer to manage Meta ad accounts for multiple clients. The ideal candidate will take full ownership of campaign strategy and budget decisions while leveraging AI tools to optimize creative testing and reporting. This role requires hands-on management of campaigns, close monitoring of performance metrics, and clear communication of results to clients.
Key Responsibilities
- Build, launch, and manage advertising campaigns across Meta Ads Manager for various client accounts.
- Utilize AI tools to generate and test different ad copy and creative variations, ensuring continuous optimization.
- Monitor account performance closely during the learning phase and after any significant changes to maintain campaign effectiveness.
- Provide detailed reporting focused on lead quality and cost per qualified lead (CPL), rather than just lead volume.
- Communicate campaign performance and insights to clients in clear, straightforward language.
- Adjust targeting parameters, budgets, and creative assets based on data-driven insights to maximize campaign ROI.
Required Qualifications
- Proven hands-on experience managing live Meta ad accounts and handling associated budgets.
- Ability to explain complex concepts such as the learning phase, CPL fluctuations, and campaign adjustments to clients in an understandable manner.
- Familiarity with AI tools used for ad copywriting and creative generation, including an understanding of their capabilities and limitations.
- Experience managing multiple ad accounts simultaneously, ensuring consistent performance across all campaigns.
This role offers the opportunity to work closely with diverse clients and utilize cutting-edge AI technology to drive advertising success. Candidates who are proactive, data-driven, and comfortable managing multiple projects will thrive in this position.