Meta Ads Specialist – Real Estate

Promiqa is seeking a talented Freelance Meta Ads Specialist with proven experience in real estate lead generation campaigns. The successful candidate will be responsible for planning, launching, managing, monitoring, and optimizing Facebook and Instagram advertising campaigns tailored for real estate agents, agencies, developers, housing projects, and property businesses. This role requires a hands-on approach to drive high-quality leads while maintaining cost efficiency and campaign effectiveness.

Key Responsibilities
- Create and manage Facebook and Instagram ad campaigns focused on lead generation.
- Set up campaigns using Meta Lead Forms and integrate with landing pages.
- Conduct audience research to build relevant and targeted segments.
- Develop retargeting and remarketing strategies to maximize conversions.
- Monitor campaign performance regularly and implement optimizations to improve results.
- Reduce Cost Per Lead (CPL) without compromising lead quality.
- Execute A/B testing on creatives, audience segments, ad copy, and campaign settings.
- Identify underperforming ads and take corrective actions, including improvement or replacement.
- Provide recommendations for high-converting ad creatives based on data insights.
- Track and analyze key metrics such as leads generated, CPL, CTR, and overall campaign performance.
- Prepare clear and concise weekly and monthly performance reports.
- Manage multiple client campaigns simultaneously when required.
- Collaborate with internal teams on creatives, offers, landing pages, and lead flow processes to ensure campaign alignment.

Required Qualifications
- Demonstrated practical experience managing Meta Ads campaigns.
- Proficiency with Facebook Ads Manager and related tools.
- Solid understanding of real estate lead generation dynamics.
- Strong knowledge of audience targeting, retargeting techniques, campaign objectives, and optimization strategies.
- Ability to analyze campaign data and implement improvements effectively.
- Experience working with Meta Lead Forms and landing-page-based campaigns.
- Excellent communication skills and ability to deliver detailed reports.
- Self-motivated with the ability to work independently and meet deadlines consistently.

Preferred Qualifications and Benefits
- Prior experience specifically in real estate advertising is highly preferred.
- This position is initially offered as a freelance, client-based opportunity with potential for long-term collaboration as Promiqa expands.

Candidates applying for this role should be prepared to take full ownership of campaigns from setup through ongoing optimization, ensuring consistent generation of quality leads for clients. When submitting an application, please include details about your Meta Ads experience, real estate campaigns managed, previous campaign results or portfolio, average Cost Per Lead achieved (if available), your fee structure (per client/campaign or monthly management), and your availability.

Promiqa values a proactive specialist who can deliver measurable results and contribute to the growth of our clients’ real estate businesses through expertly managed Meta advertising campaigns.