Meta Ads Specialist

Ads Initiatorz is a dynamic advertising agency specializing in growth strategies for Pets, Kids, Home, and Kitchen brands. Since its founding in 2021, the company has supported five-figure ecommerce sellers in scaling their businesses to six- and seven-figure revenues. Ads Initiatorz offers comprehensive performance marketing services including Amazon PPC and Ads, TikTok Shop Ads, Google Ads, Shopify Ads, as well as full store creation and management. Utilizing a personalized Spine Method, the team develops tailored action plans, inventory strategies, and budget frameworks to ensure sustainable growth. With over six years of Amazon Advertising and FBA experience, Ads Initiatorz has successfully completed more than 1100 projects and launched 73 profitable private label brands, consistently delivering data-driven results for ecommerce clients.

Key Responsibilities

- Plan, launch, and manage Meta (Facebook and Instagram) ad campaigns focused on lead generation for the agency.
- Set up and manage lead forms, landing pages, and conversion tracking using Meta Pixel and Conversions API.
- Build and optimize audiences, including interest-based, lookalike, and retargeting segments.
- Test various creative assets such as images, videos, and ad copy, coordinating with designers and writers to refine content.
- Manage advertising budgets to achieve targets for cost per lead (CPL) and lead quality.
- Monitor campaign performance daily, making data-driven optimizations to improve results.
- Ensure compliance with Meta’s advertising policies and maintain good standing of ad accounts.
- Respond promptly and professionally to inquiries generated from ads, messages, and lead forms.
- Provide clear and honest information about the company’s services to prospective clients.
- Qualify leads by asking relevant questions to assess fit and readiness.
- Schedule qualified leads for calls or meetings with the sales team.
- Maintain accurate and up-to-date lead records, following up consistently with unresponsive prospects.
- Provide feedback on lead quality to help improve campaign targeting and messaging.
- Prepare and deliver clear weekly and monthly reports detailing leads generated, booked calls, costs, and overall campaign performance.

Required Qualifications

- Minimum of 2 years’ experience managing Meta ad campaigns specifically for lead generation, ideally within service-based or B2B businesses.
- Proficiency with Meta Ads Manager, Meta Business Suite, and Meta Lead Ads platforms.
- Strong understanding of key advertising metrics including CPL, CTR, CPM, conversion rate, and lead-to-booking rate.
- Excellent written and verbal communication skills in English, with a polite and confident approach.
- Experience handling client inquiries and booking appointments or sales calls.
- Highly organized with the ability to follow up consistently and meet performance targets.

Ads Initiatorz offers the opportunity to work in a fast-growing, data-driven environment where your expertise in Meta advertising will directly contribute to scaling ecommerce brands. This role is ideal for a proactive professional who enjoys managing campaigns end-to-end and engaging with potential clients to drive business growth.