Meta Ads Specialist

The BranPac, a full-service digital marketing agency, is seeking a skilled Performance Marketing Specialist with extensive experience in Meta Ads. The ideal candidate will have a strong background in driving online sales specifically for fast fashion and clothing brands. This role requires expertise in campaign strategy, budget management, creative testing, and scaling profitable e-commerce campaigns on Facebook and Instagram. The specialist will work closely with creative and e-commerce teams to maximize ad performance and contribute to revenue growth.

Key Responsibilities

- Plan, execute, and continuously optimize Meta Ads campaigns aimed at increasing online sales, revenue, and profitability.
- Manage campaign budgets, bidding strategies, audience targeting, prospecting, and retargeting efforts to ensure efficient spend and maximum return.
- Develop and test a variety of ad creatives, including reels, videos, carousels, product ads, and promotional campaigns tailored to fast fashion audiences.
- Optimize campaigns using key performance indicators such as ROAS, CPA, CTR, CPC, CPM, conversion rate, and average order value (AOV).
- Analyze product-level performance and customer behavior to identify growth opportunities and refine campaign strategies.
- Plan and execute campaigns aligned with new collections, seasonal launches, discounts, and sale events relevant to the fast fashion industry.
- Monitor tracking and attribution through tools like Meta Pixel, Conversions API, and Google Analytics 4 (GA4) to ensure accurate data collection and reporting.
- Collaborate with creative and e-commerce teams to enhance ad effectiveness and drive incremental sales.
- Prepare detailed performance reports and provide actionable insights and recommendations to improve campaign outcomes.

Required Qualifications

- Approximately 4 years of hands-on experience in performance marketing, with a primary focus on Meta Ads.
- Proven experience managing paid campaigns for fast fashion, clothing, apparel, or fashion e-commerce brands.
- Strong understanding of conversion-driven advertising and strategies for e-commerce sales growth.
- Proficiency in Meta Ads Manager, including campaign scaling, retargeting, audience segmentation, and A/B testing methodologies.
- In-depth knowledge of key metrics such as ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, and AOV.
- Familiarity with Meta Pixel, Conversions API, GA4, and e-commerce platforms like Shopify or similar.
- Excellent analytical and problem-solving skills, with the ability to interpret data and generate insightful reports.
- Ability to manage multiple campaigns simultaneously and deliver results within a fast-paced agency environment.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with a background in fast fashion marketing and experience working in agency settings will find this role particularly rewarding. The position offers the opportunity to work in a dynamic, collaborative environment focused on innovation and growth in the digital marketing space.

This role is ideal for a performance marketing professional looking to leverage their expertise in Meta Ads to drive measurable business results for leading fashion brands.