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SolutionInn is an education platform offering textbooks, study solutions, and AI tools to students in the USA. We are looking for an experienced Meta Ads Specialist with strong expertise in paid advertising to increase textbook orders and membership sales through Facebook and Instagram.
Job Responsibilities
- Plan, launch, and manage paid campaigns focused on sales and conversions.
- Build an advertising strategy to generate more sales from the available budget.
- Collaborate with our existing marketing experts and suggest new strategies to improve campaign performance and increase sales.
- Manage book catalogs, product feeds, product sets, and catalog ads.
- Research and test audiences to reach customers most likely to buy.
- Test ad copy, images, videos, and offers to find the best-performing combinations.
- Guide the creative team on ads that attract attention and drive purchases.
- Run retargeting campaigns to bring visitors back and recover incomplete checkouts.
- Monitor campaign performance, adjust budgets, and scale successful ads.
- Analyze clicks, conversions, cost per purchase, and return on ad spend.
- Verify Meta Pixel, Conversions API, and sales tracking with the technical team.
- Identify problems in the journey from ad click to purchase and recommend improvements.
- Resolve ad rejections, catalog errors, and delivery issues.
- Proactively share findings, optimization ideas, and clear performance reports.
Skills Required
- Meta Ads Manager, Commerce Manager, Pixel & CAPI.
- Audience targeting, retargeting, and A/B testing.
- Catalog ads, budget optimization, and campaign scaling.
- Strong analytical, reporting, and problem-solving skills.
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Meta Blueprint Certification is a plus.
Job Experience
- Minimum 5 years of hands-on Meta Ads experience.
- Proven success in e-commerce sales and ROAS optimization.
- Experience managing large product catalogs and targeting USA audiences.
Other Benefits
- Competitive salary package.
- Performance-based bonuses and incentives.
- Professional growth and career development opportunities.
- Supportive and collaborative work environment.
- Opportunity to work on international campaigns.
- Paid leaves and company benefits as per policy.
Job Working Hours 9AM - 6PM
Skills
Job Details
SolutionInn
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