Meta Ads Specialist

Nexus Hybrids is a dynamic full-service digital agency and software company with a diverse team of over 30 professionals located in Sialkot (Pakistan), Rochdale (UK), and Woodbridge, VA (USA). We specialize in performance marketing and develop web, app, and custom software solutions for clients across the US, UK, Gulf, and Pakistan markets. Paid social advertising is a key growth driver for us, and we are seeking a Meta Ads Specialist to take full ownership of our Facebook and Instagram paid campaigns.

Key Responsibilities
- Plan, launch, and manage full-funnel Meta ad campaigns including prospecting, retargeting, and retention, tailored to each client’s objectives.
- Conduct audience research and build custom, lookalike, interest-based, and broad audiences to optimize campaign structure for efficient learning and scaling.
- Set up and maintain tracking systems such as Meta Pixel, Conversions API (CAPI), events, and custom conversions; identify and resolve tracking or attribution issues.
- Collaborate with the design team to brief and test creatives; execute structured A/B tests on hooks, formats, and angles, iterating based on performance.
- Manage daily budgets and bids, scaling successful campaigns and reducing spend on underperformers to meet ROAS, CPA, and lead volume targets.
- Monitor campaign performance daily, quickly addressing anomalies, ad fatigue, or policy compliance issues.
- Create clear reports and dashboards; communicate results, insights, and recommendations to clients and internal account managers.
- Stay updated on Meta platform changes, policies, and best practices, sharing knowledge across the team.

Required Qualifications
- Minimum 2 years of hands-on experience managing live Meta (Facebook/Instagram) ad campaigns with direct budget responsibility.
- Proficient in Meta Ads Manager and Business Manager, including campaign structure, audience targeting, placements, and optimization techniques.
- Strong understanding of Meta Pixel, Conversions API, event tracking, and attribution models.
- Ability to analyze key metrics such as ROAS, CPA, CTR, CPM, and frequency, and translate data into actionable decisions.
- Solid grasp of funnel strategy and creative development, with a keen sense of what makes an ad effective.
- Excellent written and verbal English communication skills for client-facing reporting and collaboration.
- Highly organized and self-motivated, capable of managing multiple accounts and deadlines independently.

Preferred Qualifications and Benefits
- Experience with additional paid channels such as Google Ads or TikTok Ads.
- Familiarity with GA4, analytics setup, UTM tracking, and server-side tracking.
- Background in e-commerce platforms like Shopify or WooCommerce, or lead generation for service-based businesses.
- Agency or multi-client experience across diverse industries and international markets.
- Creative skills including storyboarding or directing ad concepts beyond campaign execution.
- Knowledge of reporting tools such as Looker Studio, Supermetrics, or ad automation platforms.

We offer a competitive salary range based on experience, complemented by performance-based bonuses. You will gain exposure to international clients across multiple regions and have real ownership of accounts and budgets, not just executing tasks. Our fast-paced team environment ensures your contributions are visible and your professional growth is accelerated. Flexible working options are available, including on-site at our Sialkot office or fully remote. We also support continuous learning, certifications, and provide the tools necessary for success.

The position is full-time with the option to work on-site in Sialkot or remotely. Candidates should have at least two years of experience in Meta paid advertising. Salary ranges from Rs28,000 to Rs90,000 per month, depending on experience.

To apply, please submit your CV along with a brief summary of the Meta ad accounts you have managed, including budgets, results achieved, and a highlight you are proud of. Providing a portfolio, case study, or sample dashboard is highly encouraged.