Meta Ads & TikTok Ads Specialist

Kanguru Tech Pty Ltd is looking for an experienced Meta Ads & TikTok Ads Specialist to join our digital marketing team on a part-time, remote basis. The successful candidate will have at least three years of hands-on experience managing and optimizing paid advertising campaigns on both Meta platforms (Facebook and Instagram) and TikTok Ads. This role requires the ability to independently run and optimize campaigns with a strong focus on performance, continuous improvement, and alignment with business objectives.

Key Responsibilities

- Plan, launch, manage, and optimize advertising campaigns on Meta Ads (Facebook and Instagram) and TikTok Ads platforms.
- Develop tailored paid advertising strategies that align with business goals, target audiences, and budget limitations.
- Conduct thorough audience and competitor research to guide campaign creation and adjustments.
- Create, test, and refine ad campaigns, including audience segmentation, creative assets, copywriting, and promotional offers.
- Monitor key performance indicators such as conversions, CPA, CPC, CTR, ROAS, and other relevant metrics.
- Continuously optimize campaigns to improve results and reduce acquisition costs.
- Perform A/B testing on audiences, creatives, placements, and campaign structures to determine the most effective tactics.
- Identify opportunities to scale successful campaigns while maintaining or improving efficiency.
- Track and analyze campaign outcomes, preparing detailed performance reports for stakeholders.
- Collaborate with creative and content teams to develop high-impact ad creatives.
- Set up and troubleshoot tracking tools including pixels, events, conversions, and related technologies.
- Stay updated on platform changes, including policy updates, algorithm shifts, and best practices for Meta Ads and TikTok Ads.

Required Qualifications

- Minimum of three years’ professional experience managing paid advertising campaigns on both Meta Ads (Facebook and Instagram) and TikTok Ads.
- Proven success in optimizing and scaling campaigns across these platforms.
- Strong knowledge of audience targeting, retargeting strategies, sales funnels, and conversion-driven campaigns.
- Hands-on experience with Meta Pixel, Events Manager, Conversions API, TikTok Pixel, and TikTok Ads Manager.
- Proficient in analyzing advertising metrics such as ROAS, CPA, CPC, CTR, CPM, and conversion rates.
- Ability to interpret campaign data and make data-driven decisions to improve performance.
- Experience conducting A/B testing and ongoing campaign optimization.
- Excellent communication and reporting skills.
- Ability to work independently and consistently meet or exceed campaign goals.
- A portfolio or case studies demonstrating successful advertising results on both Meta and TikTok platforms is highly preferred.

Preferred Qualifications and Benefits

- Flexible remote work arrangement with opportunities to collaborate with international clients across various industries.
- Experience managing multiple campaigns across different sectors, providing broad exposure.
- Long-term growth potential within a collaborative, performance-focused digital marketing team.
- Opportunity to work on real client accounts with a strong emphasis on measurable results and campaign effectiveness.

Candidates must demonstrate professional expertise in both Meta Ads and TikTok Ads. Applications without clear experience on either platform will not be considered. Interested applicants should submit a CV along with examples of campaigns they have personally managed, including total years of experience with each platform, industries served, approximate monthly ad budgets managed, key campaign results or ROAS achieved, and any available portfolio or case studies.

This remote position offers a dynamic environment to apply and further develop your skills in paid social advertising.