Meta & Google Ads Specialist with AI Content Creation

SPCC is seeking an experienced Meta and Google Ads Specialist to plan, launch, manage, and optimize paid advertising campaigns. The ideal candidate will be proficient in leveraging AI tools to create compelling ad creatives, including images, videos, copy, and marketing content. This role focuses on generating leads and sales through Meta Ads and Google Ads while continuously enhancing campaign performance to meet business goals.

Key Responsibilities
- Create, launch, and manage Meta Ads campaigns across Facebook and Instagram.
- Develop and oversee Google Search, Display, Performance Max, and YouTube advertising campaigns.
- Formulate campaign strategies aligned with business objectives.
- Conduct thorough audience, competitor, keyword, and market research.
- Craft high-converting ad copy, headlines, descriptions, and calls to action.
- Utilize AI tools to produce professional ad images, videos, graphics, scripts, and marketing content.
- Develop multiple ad variations for A/B testing to optimize performance.
- Monitor key advertising metrics such as CPL, CPA, CPC, CTR, ROAS, and conversion rates.
- Optimize campaigns to reduce costs and improve conversion outcomes.
- Set up and manage Meta Pixel, Google Analytics, Google Tag Manager, and conversion tracking systems.
- Build and manage retargeting and remarketing campaigns.
- Create custom and lookalike audiences to enhance targeting.
- Analyze campaign performance and prepare detailed reports.
- Identify underperforming campaigns and implement improvements.
- Collaborate with management and marketing teams on new campaigns, offers, and creative strategies.
- Stay updated on changes in Meta Ads, Google Ads, AI marketing tools, and advertising policies.

Required Qualifications
- Proven experience managing Meta Ads and Google Ads campaigns.
- Strong understanding of paid advertising strategies and lead generation techniques.
- Demonstrated ability to create and optimize conversion-focused campaigns.
- Familiarity with Facebook Pixel, Google Analytics, Google Tag Manager, and conversion tracking.
- Proficiency in AI content creation tools and ability to produce professional ad creatives using AI.
- Strong analytical and problem-solving skills with the ability to interpret campaign data and optimize accordingly.
- Good command of English communication skills.
- Ability to manage multiple campaigns simultaneously and meet deadlines.
- Experience with e-commerce, lead generation, service businesses, or international campaigns is preferred.

Preferred Qualifications and Benefits
- Minimum of one year of hands-on experience with Meta Ads or Google Ads.
- Experience managing real advertising budgets.
- Proven track record of generating leads or sales in markets such as the USA, UK, Canada, Australia, or other international regions.
- Experience with Shopify or e-commerce advertising is an advantage.
- Familiarity with AI-generated video advertisements is a plus.

AI Skills
Candidates should be comfortable using AI tools such as ChatGPT, Gemini, Canva AI, Midjourney, Adobe Firefly, Runway, Veo, CapCut AI, or similar platforms. AI applications include:
- Ad copy creation
- Image and video ad generation
- Product advertisements and social media creatives
- Video scripts and voiceovers
- Creative variations
- Marketing research and competitor analysis
- Campaign ideation and landing page content

What We Offer
- Full-time position in a professional working environment
- Opportunity to manage multiple brands and international campaigns
- Access to advanced AI tools and modern marketing technologies
- Performance-based growth opportunities
- Exposure to Meta, Google, e-commerce, lead generation, and AI-powered marketing projects

Work Location: In person
Salary Range: Rs40,000.00 - Rs80,000.00 per month

Interested candidates should apply through Indeed with an updated CV. Please include examples of campaigns managed, results achieved, advertising platforms used, and samples of AI-generated creatives or marketing work. A portfolio is highly encouraged.