Meta Marketer

TERABIT IT, a dynamic software development and digital solutions company, is seeking a results-driven Meta Ads Specialist to join their team onsite in Bahria Town Phase 7, Rawalpindi. The ideal candidate will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns on Facebook and Instagram to generate high-quality B2B leads from international markets, particularly the USA, UK, UAE, and Saudi Arabia. This role requires a strong understanding of digital marketing strategies within the technology sector and the ability to work collaboratively with cross-functional teams to drive measurable business growth.

Key Responsibilities

- Plan, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram platforms.
- Develop targeted B2B lead-generation strategies tailored for software development and technology services.
- Conduct research on international audiences, industries, competitors, and customer pain points to refine campaign targeting.
- Manage Meta Ads Manager, Business Suite, Pixel, and Conversions API for effective campaign tracking and optimization.
- Create and test campaign creatives, ad copies, audience segments, and landing-page strategies to maximize engagement and conversions.
- Implement A/B testing, retargeting, and conversion rate optimization techniques to improve campaign performance.
- Monitor key performance indicators such as CPL, CPC, CTR, CPA, ROAS, and lead-to-client conversion rates, making data-driven adjustments.
- Collaborate closely with designers, content creators, and the business development team to align marketing efforts with business objectives.
- Oversee campaign budgets while focusing on improving lead quality and reducing acquisition costs.
- Prepare detailed weekly and monthly performance reports with actionable insights and recommendations.
- Identify new opportunities to scale successful campaigns and expand reach in targeted international markets.

Required Qualifications

- Proven hands-on experience managing Meta advertising campaigns with a focus on Facebook and Instagram lead generation.
- Strong understanding of B2B marketing, sales funnels, and lead qualification processes.
- Experience targeting international audiences, especially in the US and UK markets.
- Proficiency in Meta Ads Manager, Meta Pixel, Google Analytics 4 (GA4), and conversion tracking tools.
- Ability to analyze campaign data critically and make performance-driven decisions.
- Skilled in audience segmentation, remarketing strategies, and creative testing methodologies.
- Familiarity with AI-powered marketing and research tools to enhance campaign effectiveness.
- Excellent communication, analytical, and problem-solving skills.
- Capacity to independently manage advertising campaigns and take full ownership of results.

Preferred Qualifications and Benefits

- Previous experience generating B2B leads for software houses, IT companies, SaaS products, or technology businesses is highly desirable.
- Experience working with high-ticket services and acquiring international clients.
- Knowledge of landing-page optimization, CRM integration, and marketing automation tools.
- A portfolio or case studies demonstrating successful campaign performance will be an advantage.

What TERABIT IT Offers

- The opportunity to work with international markets and cutting-edge technology products.
- Exposure to software development, SaaS platforms, and AI-driven business solutions.
- A collaborative and growth-oriented work environment that encourages professional development.
- Competitive salary commensurate with experience and proven capabilities.
- Long-term career growth opportunities within the company.

Additional Information

This is a strictly onsite position based in Bahria Town Phase 7, Rawalpindi. Remote or hybrid work arrangements will not be considered. Candidates must be able to commute independently and should specify their current residential location within Rawalpindi or Islamabad. Shortlisted applicants may be required to discuss previous campaign results and their lead-generation strategies in detail.