Meta & YouTube Ads Manager

Faisal Associates is seeking a results-oriented Meta & YouTube Ads Manager to lead the planning, execution, monitoring, and optimization of paid advertising campaigns across Facebook, Instagram, and YouTube. The ideal candidate will have practical experience in digital advertising with a strong focus on lead generation, audience targeting, campaign optimization, and performance analysis. This role requires a proactive individual who can manage campaigns end-to-end, ensuring maximum return on advertising spend while working closely with creative teams to deliver compelling ad content.

Key Responsibilities
- Plan and manage advertising campaigns on Meta platforms (Facebook & Instagram) and YouTube.
- Develop and implement strategies aimed at lead generation, brand awareness, and client acquisition.
- Conduct research to identify and define relevant target audiences.
- Set up, monitor, and optimize campaigns, including ad sets, audiences, and budgets.
- Test various ad creatives, messaging, audiences, and campaign approaches to improve effectiveness.
- Continuously monitor campaign performance and identify opportunities for improvement.
- Track key performance indicators such as cost per lead, clicks, engagement, conversions, and return on ad spend.
- Collaborate with the creative and design teams to produce engaging ad content, including videos, reels, images, headlines, and copy.
- Manage and adjust advertising budgets based on campaign performance insights.
- Implement and oversee conversion tracking mechanisms where necessary.
- Prepare regular performance reports with actionable insights and recommendations.
- Stay informed about updates and best practices related to Meta and YouTube advertising platforms.

Required Qualifications
- Proven hands-on experience managing Meta and YouTube advertising campaigns.
- Strong understanding of paid advertising principles, lead generation techniques, audience targeting, and campaign optimization.
- Ability to analyze campaign data and make informed, data-driven decisions.
- Proficiency with Meta Ads Manager and Google Ads/YouTube Ads platforms.
- Familiarity with conversion tracking tools such as Meta Pixel, Google Analytics, or Google Tag Manager is preferred.
- Excellent communication and reporting skills.
- Ability to work independently while meeting campaign targets and deadlines.
- Experience in service-based industries such as real estate, architecture, interior design, or construction is advantageous.

Preferred Qualifications and Additional Attributes
- A clear focus on generating quality leads rather than just views or engagement metrics.
- Ownership mindset, capable of managing campaigns from initial setup through to optimization and reporting.
- Strong analytical and problem-solving skills.
- Creative insight into what makes advertisements effective and engaging.
- Ability to collaborate closely with architecture and design teams to transform project content into impactful advertising campaigns.

This position is based on-site in Lahore, with working hours from Monday to Saturday, 10:00 AM to 6:00 PM. The monthly salary range for this role is Rs50,000 to Rs80,000.

Candidates interested in this opportunity should submit their CV along with examples or results of previous Meta or YouTube campaigns they have managed.