Posted Sep 26, 2026 24 views
We are seeking a Performance Marketing Specialist with expertise in Meta, TikTok, and YouTube platforms to join our marketing team. The ideal candidate will have over one year of experience in managing paid marketing campaigns and will work closely with various departments to plan, execute, and optimize campaigns that drive brand growth. This role requires a detail-oriented professional who can analyze data, manage budgets, and deliver actionable insights to improve campaign performance.
Key Responsibilities
- Optimize paid marketing campaigns to maximize effectiveness and return on investment.
- Collaborate cross-functionally to ensure campaign strategies align with broader business objectives.
- Provide comprehensive reports and insights on campaign performance, including actionable recommendations.
- Define, set, measure, and evaluate key performance indicators (KPIs) for paid media campaigns.
- Manage the overall paid media budget efficiently.
- Build targeted audiences for specific campaign groups.
- Continuously analyze campaign data to identify opportunities for improvement.
- Design, execute, and maintain ROI-focused targeted advertising campaigns.
- Conduct A/B testing to optimize elements such as keyword strategy, ad copy, bid prices, and audience targeting.
- Write compelling ad copy aimed at driving conversions.
- Compile and maintain monthly dashboards to report and analyze campaign performance.
- Set up conversion tracking and retargeting strategies to enhance campaign effectiveness.
Required Qualifications
- Bachelor’s degree or equivalent in digital marketing or a related discipline.
- Minimum of 1 year experience as a paid search marketer or in the paid search space, specifically with platforms such as Meta, YouTube, Snapchat, and TikTok.
- Strong command of grammar, research, fact-checking, writing, and editing skills.
- Excellent communication, interpersonal, presentation, and organizational abilities.
Preferred Qualifications and Additional Information
- Experience working in a marketing agency environment is preferred.
- Exposure to international campaigns, particularly in the USA and UK markets, will be considered an advantage.
- Please note that interviews for this position will be conducted on-site only.
Location and Employment Type
This is a full-time and part-time position based on-site at our office located in Lahore. Candidates should be prepared to work from the office as remote options are not available for this role.
If you are passionate about performance marketing and eager to contribute to a dynamic team, we encourage you to apply and take the next step in your career.
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