Mid-Level Meta & Google Ads Expert

GOFTECH is seeking a Performance Marketer with 1 to 3 years of hands-on experience to join our team full-time. The ideal candidate will have strong expertise in Google Ads, Meta Ads, funnel strategy, Google Tag Manager (GTM), and conversion tracking. This role requires a practical approach to developing and executing performance marketing strategies that align with business goals, focusing on lead generation, sales, and remarketing efforts.

Key Responsibilities
- Develop and implement comprehensive performance marketing strategies tailored to business objectives.
- Design and manage Google Ads campaigns, including structuring campaigns, ad groups, keywords, and audience targeting.
- Create and optimize Meta Ads campaigns with a focus on audience segmentation and retargeting.
- Conduct thorough keyword research, analyze search intent, and perform competitor analysis to enhance campaign effectiveness.
- Define target audiences and buyer personas to improve campaign relevance and engagement.
- Utilize Google Tag Manager for tracking setup and management.
- Implement and monitor Google Ads conversion tracking and event tracking to measure campaign performance.
- Track and analyze key conversion events such as form submissions, calls, and leads.
- Monitor and interpret key performance indicators including CPA, CPL, CAC, ROAS, CTR, CPC, and conversion rates.
- Analyze campaign data to identify issues and optimize campaigns through A/B testing and scaling strategies.

Required Qualifications
- Proven experience managing Google Ads and Meta Ads campaigns with measurable results.
- Strong understanding of marketing funnels and the customer journey.
- Ability to develop strategic marketing plans and execute them effectively.
- Skilled in audience research and persona development.
- Proficient in Google Tag Manager and conversion tracking setup.
- Familiarity with performance metrics and the ability to analyze and optimize campaigns based on data.
- Experience with A/B testing and campaign optimization techniques.

Preferred Qualifications and Benefits
While not explicitly stated, candidates who demonstrate strategic thinking combined with practical execution skills will be highly valued. The ability to clearly articulate campaign structure, tracking methods, audience targeting, funnel usage, and optimization plans is essential. Practical, hands-on experience is a must for success in this role.

This position offers the opportunity to work in a dynamic environment where your expertise in digital marketing will directly impact business growth. If you are a results-driven marketer who can both strategize and implement with precision, GOFTECH welcomes your application.