Posted Jul 03, 2026 34 views
3TechSoft is looking for a results-driven App Growth Manager to take full ownership of the mobile app product lifecycle—from initial concept through launch, monetization, and sustained growth. This role demands a hands-on professional who blends technical expertise in app monetization and advertising platforms with strategic insight into product management and marketing. The successful candidate will be responsible for driving growth by optimizing ad revenue, managing app development processes, and executing effective user acquisition and retention strategies.
Key Responsibilities
Monetization & Advertising:
Manage and optimize AdMob integrations, including ad units, mediation, and improvements in eCPM and fill rates. Plan, execute, and refine Google Ads campaigns such as Universal App Campaigns (UAC) and App campaigns to boost user acquisition. Oversee Meta/Facebook Ads campaigns focused on app installs and user re-engagement. Set up and optimize Facebook Monetization tools, including in-stream ads and Audience Network. Continuously test various ad placements, formats, and mediation strategies to maximize revenue without compromising user retention.
Product Lifecycle Management:
Operate within the Android and iOS app development lifecycle, covering development, testing, staging, release, and updates. Write and maintain Software Requirements Specifications (SRS) for new app features and products. Collaborate closely with development and design teams to advance projects from concept through MVP to full product release. Manage app store listings, metadata, and App Store Optimization (ASO) for both Google Play Store and Apple App Store.
Launch & Post-Launch Growth:
Own the end-to-end app submission and launch process for both Play Store and App Store, ensuring full compliance with store guidelines. Develop and implement post-launch marketing and promotional strategies to drive sustained growth. Track key performance indicators (KPIs) such as installs, retention, Daily Active Users (DAU), Monthly Active Users (MAU), Average Revenue Per User (ARPU), Return on Ad Spend (ROAS), Lifetime Value (LTV), and churn rates. Analyze performance data to refine and iterate growth strategies. Coordinate influencer marketing, social media, and organic promotion campaigns as needed.
Required Qualifications
Proven hands-on experience with AdMob, Google Ads, and Meta/Facebook Ads Manager is essential. Practical knowledge of Facebook Monetization tools and their policies is required. A solid understanding of the Android and iOS app development lifecycle is necessary. Experience writing detailed Software Requirements Specifications (SRS) or product requirement documents is expected. Demonstrated success in launching apps on Google Play Store and/or Apple App Store is a must. Experience with post-launch user acquisition and retention marketing strategies is important. Familiarity with app analytics tools such as Firebase, Google Analytics, AppsFlyer, Adjust, or similar platforms is required. Strong analytical skills and comfort working with data to inform decision-making are critical. Excellent communication skills and the ability to coordinate effectively across cross-functional teams are essential.
Preferred Qualifications
Experience with App Store Optimization (ASO) tools is preferred. Familiarity with mediation platforms like AppLovin MAX, ironSource, or similar is a plus. A basic understanding of app store policy compliance for Google Play and Apple App Store guidelines is advantageous.
Work Location
This position requires in-person attendance.
This role offers an exciting opportunity to lead growth initiatives for innovative mobile applications within a dynamic and collaborative environment. If you are passionate about driving app success through data-driven strategies and cross-functional leadership, 3TechSoft encourages you to apply.
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