Posted 6 days ago 11 views
We are seeking a skilled Backlinks Expert / Off-Page SEO Specialist to join our SEO team. The ideal candidate will have a strong background in link building and off-page SEO strategies, with a focus on creating high-quality, relevant backlinks that enhance keyword rankings, domain authority, and organic search visibility. This role is based in Bahria Town DD Block, with working hours from 4 PM to 1 AM, Monday through Friday.
Key Responsibilities
- Develop and execute effective link-building campaigns using manual outreach, guest posting, niche edits, the Skyscraper Technique, broken link building, and other contemporary strategies.
- Conduct competitor backlink extraction and gap analysis utilizing tools such as Ahrefs, Semrush, or similar platforms to identify opportunities and weaknesses.
- Evaluate backlink quality by assessing relevance, organic traffic, anchor text diversity, referring domains, and potential spam signals.
- Identify and avoid harmful backlink sources, including PBNs (Private Blog Networks), link farms, hacked websites, and other low-quality links.
- Collaborate with the on-page SEO team to determine which pages require optimization prior to link-building efforts.
- Select appropriate target pages, keywords, and anchor texts to maximize the effectiveness of backlink campaigns.
- Maintain up-to-date knowledge of Google algorithm updates, backlink policies, and modern SEO best practices to ensure compliance and effectiveness.
- Communicate effectively with outreach targets and internal teams to build strong relationships and secure quality backlinks.
- Provide detailed reports and evidence of previous successful link-building campaigns and strategies.
Required Qualifications
- Minimum of 2 years of professional experience in link building and off-page SEO.
- Proven expertise in manual outreach, guest posting, niche edits, Skyscraper Technique, broken link building, and other advanced link-building methods.
- Strong familiarity with SEO tools such as Ahrefs, Semrush, or equivalents for backlink analysis and competitor research.
- Deep understanding of backlink quality metrics, including relevance, anchor text distribution, referring domains, and spam detection.
- Knowledge of Google’s backlink policies and algorithm updates to ensure sustainable SEO practices.
- Ability to identify and avoid risky backlink sources like PBNs and link farms.
- Basic understanding of on-page SEO principles to align link-building efforts with page optimization.
- Excellent communication and outreach skills to engage with webmasters, bloggers, and other stakeholders.
- Demonstrable track record of successful link-building campaigns, supported by reports or case studies.
Preferred Qualifications and Benefits
- Experience with backlink outreach automation tools is considered a plus and will enhance campaign efficiency.
- Opportunity to work in a dynamic SEO team focused on sustainable growth and organic search success.
- Exposure to the latest SEO trends and continuous learning in a fast-evolving digital marketing environment.
This position offers the chance to significantly impact the organic growth of our digital properties by building authoritative and relevant backlinks using modern, ethical SEO techniques. If you are passionate about off-page SEO and have a proven ability to deliver results, we encourage you to apply.
Skills
Job Details
Napollo Software Design
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