On-Camera Content Creator & Social Media Growth Manager

LEGEREUM is seeking a dynamic and hands-on Content Creator and Growth Manager to elevate our brand presence across social media platforms. This role goes beyond traditional account management, requiring someone who actively creates, presents, and publishes engaging content that drives measurable growth. The ideal candidate will be comfortable appearing on camera, producing a variety of video formats, and leveraging AI tools to enhance content quality. This position demands a proactive individual who can build authentic community engagement and execute growth strategies with minimal supervision.

Key Responsibilities

- Manage and grow social media channels, initially focusing on two platforms selected based on target audience relevance and performance metrics, with plans to expand as capacity allows.
- Consistently create and publish original content rather than simply managing existing accounts.
- Serve as the on-camera face of the brand, presenting talking-head videos, product walkthroughs, explainers, and short-form videos such as Reels, TikToks, and YouTube Shorts in clear and engaging English.
- Produce short-form video content and app demonstrations tailored to prioritized channels.
- Design simple promotional graphics, screen recordings, product tutorials, and other practical visual content.
- Utilize AI tools effectively for video production, image creation, scriptwriting, and voiceovers, ensuring accuracy and high quality.
- Develop and maintain a weekly and monthly content calendar with clear publication goals.
- Identify and engage with relevant communities in crypto, fintech, payments, expat, and online business sectors.
- Participate transparently in platforms like Reddit, Telegram, Discord, and specialized forums to build genuine engagement.
- Proactively seek opportunities to generate organic buzz through community interactions, collaborations with creators, and participation in fintech and crypto discussions.
- Identify and reach out to YouTubers, influencers, reviewers, and content creators within the crypto and fintech space.
- Negotiate collaborations, reviews, interviews, and promotional opportunities within agreed budgets, prioritizing organic and free partnerships where possible.
- Evaluate paid campaigns against clear objectives and measurable outcomes.
- Monitor and analyze key performance indicators such as views, followers, engagement, website traffic, app downloads, registrations, and user activation.
- Continuously test different messaging and content formats to optimize performance.
- Provide weekly reports summarizing published content, results against targets, insights gained, and planned next steps.

Required Qualifications

- Strong command of English, with clear and engaging written communication skills.
- Confident and natural on-camera presence, with experience creating presenter-led or talking-head video content.
- Comfortable learning and explaining complex topics related to fintech, crypto, and stablecoins; prior experience in these sectors is advantageous.
- Proficient in using AI content creation tools with sound editorial judgment.
- Solid video editing skills.
- Proactive and hands-on approach, capable of generating ideas and executing independently without constant supervision.
- Proven track record of growing social media accounts or online communities, supported by work samples and measurable results.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with previous fintech or crypto experience will have an edge. This role offers the opportunity to shape the brand’s voice and presence in a fast-evolving industry, working in a collaborative environment that values creativity and innovation. The successful applicant will play a key role in driving organic growth and community engagement, making a tangible impact on the company’s success.