We are seeking a motivated Field Research Executive to join our team and support market intelligence efforts within the automotive sector. This role involves extensive fieldwork, gathering valuable data from tyre shops, workshops, and vehicles to provide insights on tyre brands, sizes, patterns, stock availability, and pricing. The ideal candidate will have strong observational skills, a passion for the automotive market, and the ability to communicate effectively with drivers and other stakeholders. This position requires regular travel across the city and hands-on data collection to help the company stay competitive and informed.
Key Responsibilities
- Visit tyre shops, workshops, and vehicles to collect comprehensive market information.
- Conduct detailed field surveys focusing on tyre brands, sizes, patterns, conditions, stock availability, and prices.
- Engage with drivers to gather feedback on tyre usage, preferences, and purchasing behavior.
- Monitor competitor activities, including pricing strategies, product offerings, and emerging market trends.
- Collect, verify, and maintain accurate and up-to-date field data.
- Prepare and submit daily and weekly survey reports, providing regular updates on market conditions.
- Travel extensively within the city to conduct field research and data collection.
- Maintain organized records of survey findings and observations for future reference.
Required Qualifications
- Bachelor’s degree in any relevant field.
- Minimum of 2 years’ experience in field research, market research, or field sales.
- Comfortable with driving a car and riding a motorcycle or bike.
- Valid driving license preferred.
- Strong communication, observation, and reporting skills.
- Basic proficiency in MS Excel and data recording techniques.
- Genuine interest in tyres, vehicles, and the automotive market.
- Willingness to work in a field-based role with frequent travel across Karachi.
Preferred Qualifications and Benefits
- Competitive monthly salary ranging from Rs60,000 to Rs75,000.
- Opportunity to work in a dynamic, hands-on environment with direct exposure to the automotive industry.
- In-person work location, allowing for real-time data collection and market interaction.
This role is ideal for candidates who enjoy active fieldwork and have a keen eye for detail, combined with a passion for the automotive sector. If you meet the qualifications and are ready to contribute to a growing company’s market research efforts, we encourage you to apply.