Outreach Specialist – B2B Lead Generation & Sales Outreach

AHK Solutions is seeking an experienced Outreach Specialist to support Oxford Management Consultancy, a UAE-based business consultancy. The role is based in Lahore and requires full-time, on-site work. Oxford Management Consultancy assists entrepreneurs, investors, and international businesses with UAE company formation, residency, banking assistance, Corporate Tax, VAT, accounting, bookkeeping, PRO services, and ongoing business compliance. The Outreach Specialist will focus on outbound prospecting to identify and engage relevant prospects, initiating conversations through various channels to generate qualified opportunities for the sales team. This position emphasizes outreach and lead generation rather than closing sales.

Key Responsibilities
- Conduct daily outbound prospecting using LinkedIn, email, and other approved channels.
- Utilize LinkedIn Sales Navigator and prospect databases to identify decision-makers.
- Reach out to entrepreneurs, founders, business owners, and international investors.
- Prospect potential referral partners such as accountants, CPAs, lawyers, corporate consultants, tax advisers, business consultants, immigration and relocation firms, wealth advisers, and international company-formation consultants.
- Craft personalized LinkedIn and email outreach messages.
- Manage multistep follow-up sequences to nurture leads.
- Respond promptly to interested prospects and qualify genuine opportunities.
- Hand over qualified prospects to the Sales Development Representative (SDR) or sales consultant.
- Re-engage older leads and inactive prospects stored in the CRM system.
- Maintain accurate and up-to-date CRM records.
- Test various messaging approaches, target markets, and outreach strategies to optimize results.
- Track key metrics such as response rates, positive replies, meetings generated, and conversion rates.
- Provide regular feedback on lead quality and common objections encountered during outreach.

Required Qualifications
- Minimum of 2 years’ experience in B2B lead generation, LinkedIn outreach, cold email, or outbound prospecting.
- Excellent written English communication skills.
- Strong understanding of professional B2B communication and etiquette.
- Ability to research companies and identify appropriate decision-makers effectively.
- Comfortable working with daily activity and performance targets.
- Demonstrated discipline in following up with prospects.
- High attention to detail and accuracy.
- Experience working with international markets is preferred.
- Ability to work full-time from the Lahore office.

Preferred Qualifications and Benefits
- Experience with tools such as LinkedIn Sales Navigator, Apollo, CRM systems, cold email platforms, email verification/enrichment tools, Google Sheets, or Excel is highly preferred.
- Familiarity with platforms like Clay, Instantly, Smartlead, or similar outreach automation tools is an advantage.
- The role offers a competitive market-based salary with additional performance incentives tied to qualified opportunities and appointments generated.
- The position values quality over quantity, focusing on meaningful engagement rather than mass messaging.

Target Markets
Outreach efforts will focus on prospects across the United Kingdom, Europe, Latin America, United States, Canada, GCC countries, and other international markets interested in UAE business setup.

Performance will be measured by metrics including the number of new qualified prospects contacted, outreach volume, response and positive response rates, qualified conversations and appointments generated, follow-up completion, CRM accuracy, and opportunities or revenue originating from outreach activities.

Candidates shortlisted for this role may be asked to complete a practical assignment involving prospect research and the creation of an outreach sequence. Applicants should be prepared to share details about their current and expected salary, notice period or availability, years of outbound outreach experience, tools used, and examples of previous outreach campaigns or results if available.