Paid Ads Associate

Savvital is a dynamic company dedicated to supporting small and medium-sized businesses internationally by offering tailored solutions that help them grow and succeed. Our team of skilled professionals is passionate about delivering meaningful support that enhances our clients’ productivity. We aim to provide affordable, strategic task delegation that fosters a business ecosystem enriched with a personal touch.

We are currently seeking a Marketing Manager – Paid Advertising to lead the paid search strategy for a US-based client specializing in home services, including HVAC, plumbing, electrical, roofing, and pool services. This role requires a strategic and hands-on approach, focusing on driving lead generation through expertly managed Google Ads campaigns, compelling ad copy, and optimized landing pages. This opportunity is long-term with potential for full-time engagement. Candidates must have direct experience managing PPC campaigns in the home services sector to be considered.

Key Responsibilities

- Develop, manage, and optimize Google Ads campaigns tailored to home services businesses, including account structure, keyword research, bidding strategies, and budget management.
- Lead search-first campaign execution and manage Local Services Ads (LSAs) where applicable.
- Continuously monitor campaign performance, optimizing for cost per lead, lead quality, and conversion rates.
- Craft high-converting Google Ads copy that aligns with local and service-based search intent.
- Write and refine landing page copy focused on lead generation and user intent.
- Provide strategic recommendations on landing page design, including user experience, layout, calls to action, form flow, and messaging hierarchy.
- Apply conversion rate optimization (CRO) principles to enhance funnel performance.
- Track and analyze campaign data to identify insights and opportunities for improvement.
- Prepare clear, actionable performance reports for clients.
- Participate in client meetings and strategy calls to review results, explain insights, and recommend next steps.
- Maintain proactive communication with clients, ensuring transparency and strategic guidance.

Required Qualifications

- Proven, hands-on experience managing PPC campaigns specifically for home services businesses.
- Strong expertise in Google Ads, particularly Search campaigns; experience with Local Services Ads is a plus.
- Excellent copywriting skills for both ads and landing pages.
- A conversion-focused mindset with a deep understanding of sales funnels, buyer intent, and local search behavior.
- Fluent English with strong written and verbal communication skills.
- Comfortable leading client calls and presenting strategies via Zoom.
- Ability to independently own campaign strategy and make data-driven recommendations.
- Highly organized, reliable, responsive, and accountable.

Preferred Qualifications and Benefits

- Experience with local lead generation and call-based campaigns.
- Familiarity with landing page platforms such as WordPress, GoHighLevel (GHL), Unbounce, or similar tools.
- Knowledge of CRO and A/B testing methodologies.
- Prior experience working in a digital marketing agency environment.

Compensation and Benefits

- Competitive market-based salary aligned with experience.
- Performance-based incentives linked to lead quality and campaign outcomes.
- Long-term engagement with potential for full-time placement.
- Allowances for internet, electricity, and wellbeing.
- Medical insurance coverage.
- Annual bonuses and salary increments.

This role offers a unique chance to lead impactful paid advertising efforts within a supportive and growth-oriented environment. If you have the required home services PPC experience and a passion for driving results, this position could be an excellent fit.