Paid Ads Associate

Savvital is a dynamic company dedicated to supporting small and medium-sized businesses in the international market through tailored solutions that help them grow and succeed. Our team of skilled professionals is passionate about delivering meaningful results that enhance our clients’ daily operations. We are committed to providing affordable, strategic task delegation that fosters a business environment grounded in a human-centric approach.

We are currently seeking a Marketing Manager – Paid Advertising to lead the paid search strategy for one of our US-based clients specializing in home services, including HVAC, plumbing, electrical, roofing, and pool services. This role requires a strategic and hands-on marketer who will drive lead generation through expertly managed Google Ads campaigns, compelling ad copy, and optimized landing pages focused on conversion. This is a long-term opportunity with the potential for full-time employment. Candidates must have direct experience managing PPC campaigns within the home services sector.

Key Responsibilities

- Develop, manage, and optimize Google Ads campaigns tailored to home services businesses, including account structure, keyword research, bidding strategies, and budget management.
- Lead the execution of search-first campaigns and manage Local Services Ads (LSAs) where applicable.
- Continuously monitor campaign performance, optimizing for cost per lead, lead quality, and conversion rates.
- Craft persuasive Google Ads copy aligned with local and service-specific search intent.
- Write and refine landing page copy focused on lead generation and user intent, while providing strategic input on design elements such as UX, layout, calls-to-action, form flow, and messaging hierarchy.
- Apply conversion rate optimization (CRO) techniques to enhance funnel performance.
- Analyze campaign data to extract insights and identify opportunities for improvement.
- Prepare clear, actionable performance reports for clients and participate in client meetings to review results, explain insights, and recommend next steps.
- Maintain proactive communication with clients, ensuring transparency and providing strategic guidance.

Required Qualifications

- Proven, hands-on experience managing PPC campaigns specifically for home services businesses.
- Strong expertise in Google Ads, particularly Search campaigns; experience with Local Services Ads is a plus.
- Excellent copywriting skills for both ads and landing pages.
- A conversion-focused mindset with a deep understanding of sales funnels, buyer intent, and local search behavior.
- Fluent English with strong written and verbal communication skills.
- Comfortable leading client calls and presenting strategies via Zoom.
- Ability to independently own campaign strategy and make data-driven recommendations beyond task execution.
- Highly organized, reliable, responsive, and accountable.

Preferred Qualifications and Benefits

- Experience with local lead generation and call-based campaigns.
- Familiarity with landing page platforms such as WordPress, GoHighLevel (GHL), Unbounce, or similar tools.
- Knowledge of CRO and A/B testing methodologies.
- Previous experience working in a digital marketing agency environment.

Compensation and Benefits

- Competitive market-based salary aligned with experience.
- Performance-based incentives linked to lead quality and campaign outcomes.
- Long-term engagement with potential for full-time placement.
- Allowances for internet, electricity, and wellbeing.
- Medical insurance coverage.
- Annual bonuses and salary increments.

This role offers a unique opportunity to lead impactful paid advertising efforts within a specialized niche, working alongside a motivated team committed to client success. If you have the required experience and a passion for driving results in the home services industry, we encourage you to apply.