Paid Ads Specialist

We are seeking a skilled Paid Ads Specialist to join a dynamic team remotely, working U.S. business hours. This role involves managing, optimizing, and scaling performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads. The ideal candidate will take full ownership of lead generation, cost per acquisition (CPA), conversions, return on ad spend (ROAS), and paid acquisition growth. You will be responsible for end-to-end campaign management, including targeting, setup, testing, tracking, optimization, and reporting to drive measurable business results.

Key Responsibilities

Paid Media Strategy & Campaign Management:
Develop, build, and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Create targeting, keyword, audience, bidding, and budget strategies based on thorough audience, keyword, and competitor research. Manage various campaign types such as Search, Display, Performance Max, paid social, and remarketing. Identify and scale winning campaigns efficiently.

Performance Optimization:
Continuously monitor and improve key metrics including ROAS, CPA, CPC, CTR, conversion rates, and lead quality. Optimize budgets, bids, audiences, placements, and campaign structures. Conduct structured A/B testing on ad creative, copy, audiences, CTAs, messaging, and landing pages. Utilize advanced platform features like Performance Max, automated bidding, and Dynamic Search Ads where appropriate.

Tracking, Analytics & Reporting:
Manage and validate conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager. Monitor attribution and campaign performance across multiple channels. Prepare detailed weekly and monthly performance reports. Translate data insights into clear recommendations for optimization and scaling. Proactively identify and address performance issues before they impact results.

Funnel & Conversion Optimization:
Analyze the customer journey from click to conversion to identify bottlenecks in landing pages and funnels. Collaborate with creative and marketing teams to enhance campaign assets. Recommend improvements aimed at increasing conversion rates and lead quality.

Required Qualifications

- Minimum of 2 years of hands-on experience in paid media or performance marketing.
- Strong expertise managing Google Ads and Meta Ads campaigns.
- Proven experience with PPC, paid social, lead generation, and conversion-focused campaigns.
- Deep understanding of key performance indicators such as ROAS, CPA, CPC, CTR, and conversion rates.
- Knowledge of attribution models and conversion tracking methods.
- Experience with audience targeting and remarketing strategies.
- Skilled in budget optimization and campaign scaling techniques.
- Proficient in Google Analytics 4 (GA4) and Google Tag Manager.
- Strong analytical and reporting capabilities.
- Excellent written and verbal communication skills in English.
- Ability to independently manage multiple campaigns during U.S. business hours.

Preferred Qualifications and Benefits

- Experience with LinkedIn Ads is highly desirable.
- Familiarity with YouTube Ads or TikTok Ads platforms.
- Background in landing page optimization and conversion rate optimization (CRO).
- Knowledge of multi-channel attribution models.
- Experience managing multiple client accounts simultaneously.
- Understanding of automation, scripts, and advanced bidding strategies.

Tools & Platforms
Google Ads, Meta Ads, LinkedIn Ads, Google Analytics 4 (GA4), Google Tag Manager, and various paid media reporting tools.

What Success Looks Like
Success in this role is defined by achieving higher ROAS and improved campaign profitability, lowering CPA while increasing conversion rates, generating more qualified leads, efficiently utilizing budgets, ensuring accurate conversion tracking and attribution, and maintaining a consistent cycle of testing and performance improvement.

The interview process includes an initial screening call, a video interview, recruiter interview, practical campaign assessment, client interview, followed by offer and onboarding.

If you have hands-on experience with Google Ads, Meta Ads, PPC, conversion tracking, and performance optimization, and are passionate about scaling campaigns based on data-driven insights, this opportunity is for you.