Paid Ads Specialist

We are seeking a skilled Paid Campaign Specialist to join our team in Johar Town, Lahore. This on-site role requires 1 to 3 years of experience in managing paid advertising campaigns, specifically within the B2B software services sector. The ideal candidate will be responsible for planning, executing, and optimizing targeted campaigns across platforms such as LinkedIn Ads, Google Ads, and Reddit Ads. This position demands a strong understanding of B2B marketing dynamics, particularly for IT, software, SaaS, or technology services, with a focus on driving measurable results and improving lead quality.

Key Responsibilities

- Plan, execute, and optimize B2B paid campaigns on LinkedIn Ads, Google Ads, and Reddit Ads.
- Develop targeted campaigns tailored for IT/software services and B2B offerings.
- Conduct in-depth research on Ideal Customer Profiles (ICPs), target audiences, keywords, and market segments.
- Create, test, and refine ad copy, creatives, and messaging to maximize engagement.
- Manage Google Analytics 4 (GA4), pixels, tags, and conversion tracking to monitor campaign effectiveness.
- Run A/B tests on ads, audience segments, and landing pages to identify performance improvements.
- Monitor key performance indicators such as Cost Per Lead (CPL), conversions, and lead quality.
- Collaborate closely with the sales team to enhance lead quality and overall campaign outcomes.
- Oversee campaign budgets and optimize spending based on data-driven insights.
- Prepare detailed performance reports with actionable recommendations for continuous improvement.

Required Qualifications

- 1 to 3 years of hands-on experience managing paid advertising campaigns.
- Proven experience specifically in B2B paid campaigns.
- Demonstrated expertise in promoting IT, software, SaaS, or technology services.
- Strong track record of generating measurable and impactful campaign results.
- Proficiency with LinkedIn Ads and Google Ads platforms.
- Deep understanding of B2B sales funnels, ICPs, conversion metrics, and lead quality assessment.
- Analytical mindset with the ability to optimize campaigns based on data insights.
- Experience managing GA4, pixels, and conversion tracking tools.

This role offers the opportunity to work in a dynamic environment focused on innovative software services marketing. Candidates passionate about leveraging data and creativity to drive business growth will find this position rewarding.