Paid Ads Specialist (Urgent Hiring)

Noviq IT Solutions, a technology firm based in Lahore specializing in web engineering, search and paid acquisition, and data analytics, is seeking a Paid Ads Specialist to manage paid media campaigns for both Noviq and its clients. This role focuses exclusively on planning, executing, and optimizing paid advertising campaigns. The specialist will collaborate closely with the content team, which creates ad creatives based on briefs provided, while the company founders handle all client communications. This allows the specialist to dedicate their time fully to managing ad accounts and campaign performance.

Key Responsibilities
- Plan, launch, and optimize paid campaigns across Meta platforms (Facebook and Instagram), Google Ads, and LinkedIn Ads for Noviq and client accounts.
- Set up and maintain accurate conversion tracking systems to ensure all reported results are traceable to their source.
- Manage budgets, audience targeting, and bidding strategies across multiple advertising accounts.
- Develop clear and detailed creative briefs for the content team, specifying target audiences, messaging, ad formats, and testing parameters. Note that the role does not involve designing or editing creatives.
- Continuously test different audiences, offers, and creatives, and analyze results to inform campaign adjustments.
- Provide regular reporting to the founders, including daily updates on activities, weekly summaries of results and planned changes, and monthly performance reviews against targets with recommendations.

Required Qualifications
- Strong written and spoken English communication skills, with a professional approach and consistent updates to the founders while working remotely.
- Minimum of two years’ hands-on experience managing paid advertising campaigns independently.
- Demonstrable success running campaigns on Meta Ads and Google Ads; experience with LinkedIn Ads is highly advantageous.
- Ability to present previous campaign examples, including setup, budget, and outcomes, while maintaining client confidentiality.
- Proficient understanding of conversion tracking tools such as Meta Pixel, Conversions API, Google Analytics 4 (GA4), and Google Tag Manager.
- Experience focused solely on paid media management, not social media management, design, or content creation.
- Based in Lahore with the ability to attend in-person strategy meetings.
- Own a personal laptop, have reliable internet access, and possess a power backup solution (UPS or inverter).

Preferred Qualifications and Benefits
- Salary range between PKR 80,000 to 100,000 per month.
- Full-time remote position with flexible working hours.
- Mandatory in-person strategy meetings held in Lahore, with the potential for the role to transition to an on-site position as the team expands.
- Three-month probation period.
- Confidentiality agreement required due to access to Noviq’s and clients’ advertising accounts.

Applications are reviewed on a rolling basis with urgency. Immediate joiners will be given preference. Shortlisted candidates will be requested to provide two or three anonymized examples of campaigns they have managed and participate in a video interview with the founders to discuss their work in detail. Selection is based solely on skills and experience.