Posted Sep 27, 2026 6 views
PureLogics is seeking a skilled Paid Campaign Specialist with 1 to 3 years of practical experience in paid advertising, ideally within B2B, software services, or technology sectors. This role is based in Johar Town, Lahore, and requires on-site work. The successful candidate will be responsible for managing and optimizing paid campaigns across multiple platforms to drive lead generation and improve conversion rates.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns on LinkedIn, Google, Meta, and Reddit Ads.
- Develop and test ad copy, creatives, audience targeting, and landing pages to enhance campaign effectiveness.
- Manage Google Analytics 4 (GA4), pixels, tags, and conversion tracking to ensure accurate performance measurement.
- Monitor campaign performance regularly and optimize for key metrics such as leads, conversions, and cost per lead (CPL).
- Collaborate closely with the sales team to improve lead quality and overall campaign outcomes.
- Prepare detailed performance reports that include actionable insights for continuous improvement.
Required Qualifications
- 1 to 3 years of hands-on experience in paid advertising, with a focus on B2B and lead generation campaigns.
- Proficiency in managing campaigns on LinkedIn, Google Ads, Meta (Facebook/Instagram), and Reddit Ads platforms.
- Strong understanding of analytics, attribution models, tracking mechanisms, and reporting tools.
- Demonstrated ability to conduct testing and experimentation to optimize campaign performance.
- Knowledge of AI and automation technologies as they apply to paid advertising strategies.
- Capability to link campaign performance metrics directly to business outcomes and objectives.
Preferred Qualifications and Additional Skills
- Experience working within SaaS, software development, or technology services industries is highly desirable.
- Familiarity with HubSpot CRM and marketing tools, landing page optimization techniques, retargeting strategies, and audience segmentation is a plus.
This position offers an opportunity to work in a dynamic environment where data-driven decision-making and innovation in paid advertising are valued. The role demands a proactive mindset and the ability to adapt to evolving digital marketing trends to maximize campaign success.
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