Paid Marketing Associate

Vidorra Pakistan, a growing luxury accessories brand known for its premium bags and wallets, is seeking a Paid Marketing Associate to join their remote team. This role focuses on planning, executing, and optimizing paid advertising campaigns across various digital platforms to increase website traffic, customer acquisition, and sales. The ideal candidate will be responsible for managing campaigns, conducting market research, analyzing performance data, and collaborating with creative teams to enhance ad effectiveness. A strong analytical mindset and the ability to translate data into actionable insights are essential to support the company’s growth and marketing objectives.

Key Responsibilities

- Plan, launch, manage, and optimize paid advertising campaigns on Meta Ads, Google Ads, and other relevant platforms.
- Monitor campaign performance metrics including ROAS, CPA, CTR, CPC, conversion rates, and revenue to ensure effective budget utilization.
- Conduct market research, audience analysis, and competitor research to identify new growth opportunities.
- Perform A/B testing on ad creatives, copy, audiences, and campaign strategies to improve overall campaign performance.
- Collaborate closely with the creative team to develop ad content that aligns with brand guidelines and campaign goals.
- Prepare detailed and structured campaign performance reports covering key metrics, spending, revenue, and effectiveness.
- Develop and maintain reporting sheets and dashboards to track results against business objectives and targets.
- Analyze campaign data to identify trends, evaluate performance, and provide actionable recommendations for continuous improvement.
- Communicate campaign results and insights clearly to support marketing decisions and budget allocation.
- Identify opportunities to improve website traffic quality, conversion rates, customer acquisition costs, and overall advertising efficiency.

Required Qualifications

- Strong understanding of digital marketing, paid advertising, and performance marketing principles.
- Hands-on experience with Meta Ads Manager; familiarity with Google Ads is advantageous.
- Deep knowledge of key performance marketing metrics such as ROAS, CPA, CTR, CPC, conversion rates, and customer acquisition costs.
- Excellent data analysis and reporting skills with the ability to present campaign performance in a clear and meaningful way.
- Proficiency in Microsoft Excel or Google Sheets for data tracking, analysis, and report preparation.
- Ability to interpret marketing data, identify trends, and translate findings into actionable insights.
- Strong skills in market research, communication, organization, and project management.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience preferred.
- A proactive, detail-oriented, and results-driven approach with a willingness to experiment and continuously improve campaign outcomes.

Preferred Qualifications and Benefits

- Familiarity with e-commerce platforms, website analytics, and conversion rate optimization is a plus.
- Opportunity to contribute directly to the growth of an emerging luxury accessories brand.
- Remote working environment offering flexibility and opportunities for professional development.
- Hands-on experience in performance marketing, e-commerce, and business growth.
- Ownership of campaigns with the ability to influence data-driven marketing decisions and strategies.

This role offers a unique chance to be part of a dynamic team focused on expanding Vidorra’s digital presence while driving sustainable business growth through innovative paid marketing strategies.