Paid Social Ads Specialist (Meta), Hybrid

SKOMA is a dynamic provider of Virtual Chief Digital Officer (vCDO) services, partnering with medium and large organizations to deliver digital strategies that drive measurable business growth. Our team of senior specialists works as an extension of our clients’ teams, combining hands-on expertise with accountability for results. We are currently expanding and seeking a Paid Social Ads Specialist to join our Islamabad office. This role involves managing paid social campaigns for experience-led brands operating across Australia, New Zealand, and the UK, including both eCommerce and lead generation businesses.

Key Responsibilities

- Full-funnel Meta Ads Management: Build and manage campaigns across all funnel stages for multiple markets and locations. Plan and target audiences using lookalikes, interests, engagers, site visitors, and customer lists. Run dynamic product ads and lead generation campaigns, ensuring location-based targeting aligns with each studio’s local area. Manage budgets and pacing within agreed limits.

- Creative Testing: Design and execute structured creative tests. Tag creatives by angle, audience stage, and theme to identify successful strategies. Collaborate with the client’s in-house creative team by briefing and writing ad copy. Monitor campaigns for creative fatigue and refresh content as needed.

- Tracking and Measurement: Set up and maintain Meta Pixel and Conversions API (CAPI), including server-side tracking. Utilize Google Tag Manager (web and server containers) and server-side tagging services such as Stape. Ensure event accuracy, deduplication, and monitor event match quality. Reconcile data from Meta, GA4, and order systems to ensure accurate reporting. Conduct daily checks to quickly identify and resolve tracking or signal issues.

- Reporting and Insight: Develop clear reports and dashboards using tools like Looker Studio and manage weekly scorecards. Explain attribution windows and platform reporting limitations in straightforward terms. Identify trends, recommend actions, and communicate insights effectively to both the internal team and clients.

- Team Collaboration: Work closely with the Islamabad-based lead and other specialists in SEO, local search, and email marketing. Participate in client meetings and maintain clear, professional communication with Australia-based stakeholders.

Required Qualifications

- 3 to 5 years of hands-on experience managing Meta Ads for eCommerce, lead generation, or multi-location businesses.
- Proven practical expertise with Meta Pixel and server-side Conversions API, including debugging via Events Manager.
- Strong working knowledge of Google Tag Manager, GA4, UTM parameters, and attribution setup.
- Comprehensive understanding of full-funnel campaign structure, creative testing, and budget management.
- Ability to analyze performance data and translate it into actionable recommendations.
- Excellent written and spoken English with clear and honest communication skills.
- Based in Islamabad with the ability to work from the office regularly.
- Availability to overlap part of the Australian business hours, accommodating early starts or late finishes as required.

Preferred Qualifications and Benefits

- Meta Blueprint certification is highly desirable.
- Experience with attribution tools such as Triple Whale.
- Basic familiarity with Google Ads and Klaviyo to understand broader marketing ecosystems.
- Experience working with WooCommerce, Shopify, or booking and ticketing platforms.
- Background in local or multi-location advertising, or event and experience-based businesses.
- Knowledge of privacy and consent regulations related to tracking in Australia, New Zealand, and the UK.

What’s in it for You

Join a high-profile international account with senior mentorship and hands-on learning opportunities. Take real ownership of your role with a clear path to leadership. Gain exposure to the full marketing spectrum, including tracking, creative, SEO, and email marketing. Enjoy a hybrid working model with in-person collaboration in Islamabad and flexible working arrangements. The position offers a competitive salary plus a performance bonus of up to one full additional annual salary.

Candidates interested in this opportunity should prepare a CV and a brief note describing a Meta Ads account they managed, highlighting their proudest achievement. A short paid or practical task may be part of the selection process.