We are looking for a Panel Manager to oversee the operations and management of our Television Audience Measurement (TAM) panel. This panel consists of a carefully selected group of households equipped with TAM devices, serving as the foundation for our audience measurement system. The role involves planning, recruitment, onboarding, maintenance, and retention of panel households to ensure consistent, high-quality data collection. The Panel Manager will lead a team of Panel Support Executives, collaborate closely with technical teams, and ensure the panel remains demographically representative and operationally reliable. This position requires strong skills in field management, data quality oversight, and logistical coordination.
Key Responsibilities
- Lead the end-to-end management of the TAM panel, including recruitment, onboarding, and retention of panel households.
- Ensure the panel remains demographically representative and meets quality standards for reliable audience measurement.
- Supervise and mentor a team of Panel Support Executives to maintain high operational efficiency.
- Coordinate with technical teams to resolve device-related issues and ensure smooth data collection.
- Monitor panel performance metrics and implement corrective actions to address any deviations or data inconsistencies.
- Develop and execute strategies to improve panel engagement and reduce attrition rates.
- Manage logistical aspects such as device installation, maintenance visits, and household communications.
- Maintain accurate records and documentation related to panel management activities.
- Prepare regular reports on panel status, challenges, and improvements for senior management.
Required Qualifications
- Bachelor’s degree in Marketing, Statistics, Business Administration, or a related field.
- Proven experience in panel management, field operations, or audience measurement.
- Strong leadership skills with experience managing a team.
- Excellent organizational and multitasking abilities.
- Proficiency in data analysis and quality control processes.
- Effective communication skills to liaise with internal teams and panel households.
- Ability to work under pressure and meet tight deadlines.
- Familiarity with TAM devices and audience measurement methodologies is highly desirable.
Preferred Qualifications and Benefits
- Experience working in media research or television audience measurement sectors.
- Knowledge of demographic sampling and panel recruitment techniques.
- Exposure to technical troubleshooting related to measurement devices.
- Opportunity to work in a dynamic environment with a focus on data-driven decision-making.
- Collaborative team culture with opportunities for professional growth.
This role offers a unique chance to contribute to the core of audience measurement, ensuring that data collected is accurate and representative. If you are passionate about managing field operations and driving quality in data collection, this position is an excellent fit.
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