Partnerships & Business Development Executive – Digital Advertising.

Medialinks, a Dubai-born growth agency specializing in digital advertising, mobile apps, and AdTech, is expanding its digital advertising partnerships team in Lahore, Pakistan. The company works with brands and mobile apps across international markets and is seeking a commercially minded, proactive individual with strong business relationship skills. This role is ideal for someone with 1 to 3 years of experience in client-facing, partnerships, or business development roles who is eager to grow into affiliate and publisher management within the digital advertising space. Prior experience in affiliate or publisher management is not required, but a solid understanding of digital business and a growth mindset are essential.

Key Responsibilities
- Identify and approach digital publishers, advertising networks, app traffic partners, and media companies worldwide.
- Build new partnerships using LinkedIn, email, calls, industry communities, and other channels.
- Present Medialinks’ mobile advertising campaigns to relevant partners.
- Negotiate commercial terms, rates, and campaign opportunities with partners.
- Maintain regular communication with active partners to develop long-term relationships.
- Collaborate with the campaign team to understand current campaign opportunities and target markets.
- Coordinate campaign launches, partner onboarding, and campaign requirements.
- Track conversations, opportunities, and follow-ups using CRM tools.
- Identify partners capable of delivering quality traffic across various countries and app categories.
- Gradually develop knowledge of CPI, CPA, CPL, mobile attribution, MMPs, traffic quality, and affiliate advertising.

Required Qualifications
- 1 to 3 years of experience in business development, partnerships, digital media, ad sales, account management, client servicing, AdTech, or a related digital business.
- Strong English communication skills, both written and verbal.
- Confidence in approaching new companies and individuals internationally.
- Good negotiation skills and ability to build and maintain relationships.
- Basic understanding of digital advertising concepts.
- Strong follow-up discipline and ability to manage multiple conversations simultaneously.
- Genuine interest in mobile apps, advertising, and technology.

Preferred Qualifications and Benefits
Experience with mobile advertising, publishers, ad networks, affiliate marketing, CPI/CPA campaigns, or MMPs is a strong advantage but not mandatory. The ideal candidate is commercially sharp, curious about digital advertising, and enjoys building partnerships across markets. Medialinks values proactive individuals who do not wait for leads but actively find the right partners, initiate conversations, and convert relationships into business opportunities. The company offers a supportive environment where you will be trained and guided to develop expertise in this dynamic field.

This role provides an excellent opportunity to grow professionally within a fast-paced, international digital advertising agency, working alongside a diverse team and contributing to expanding Medialinks’ global presence.