Summary

Having aggregate professional Brand Management and Marketing experience of 5 year. Include Integrate Marketing Communication, Digital and Retail Industry core competency in Brand Management, Advertising & Vendor Management and Markting activities as well as managed 20 + Marketing Projects. Skilled in Advertising, Team Management, Leadership and Project Management. Strong marketing professional with a Master's degree focused in Marketing from Iqra University (Official) and Diploma in Strategic Marketing from IBA university. Academia enthusiastic by managing student’s societies and participating in various business learning platforms..

Projects

Mezan , M&P , Mitsubishi , Elmore , Uniliver , Coke, STile, Chase Up

Experience

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Manager Marketing
Spar Pakistan
Jan 2024 - Present | Karachi, Pakistan

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Marketing Team Lead
Spar Pakistan
Mar 2023 - Dec 2023 | Karachi, Pakistan

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Assistant Manager Marketing
Chase Up
Mar 2021 - Feb 2023 | Karachi, Pakistan


§  Assist & execute Brand Management & Marketing
§  Plan & execute, digital & social media campaigns of Chase Up and Sub-Chase Up brands.
§  Execute & monitor brand communication across major digital & social media platforms.
§  Plan & execute marketing activities in-stores & online.
§  E-Commerce inventory management and website graphic management and collaboration with respective team.
§  Manage in-store & outdoor branding & marketing activities
§  Align & manage product and creative shoots.
§  Develop social media content and copies.
§  Align and manage vendors and service providers for smooth execution of marketing tasks.

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Marketing Executive
Chase Up
Mar 2021 - Apr 2022 | Karachi, Pakistan

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Operation Manager
Socialize U
Jan 2018 - Feb 2021 | Karachi, Pakistan

§  Generating business leads and ideas for execution.
§  Sales orientation
§  Presenting and finalizing the execution plans
§  Keeping the records of vendors, payments and agreements
§  Coordination with operations’ team regarding the projects
§  Reporting to clients and management regarding ongoing projects and executions

Education

Iqra University
Masters, Masters in Business Administration, ‎
Marketing
2022
Institute of Business Administration (IBA)
Diploma, Strategic Marketing‎
Marketing
Completed
2022
University of Karachi
Bachelors, Bachelors in Commerce, B.Com‎
Commerce
2017

Skills

Expert Brand Activation
Expert Brand Advertising
Intermediate Brand Awareness
Expert Brand Awareness Programs
Intermediate Brand Development
Beginner Brand Development Strategies
Intermediate Brand Management
Beginner Brand Performance Management
Intermediate Branding Ideas
Expert Marketing Leadership
Intermediate Motivation Speaker
Intermediate Slef Motivator And Motivation Speaker
Intermediate Vendor Management Experience
Expert Vendor Management Skills

Languages

Expert Urdu
Intermediate English

Shazib Contacts

Muhammad Maaz
Socialize U