Summary

An articulate, focused and capable Certified Management Accountant with 5+ years of experience in providing consistent leadership in the financial areas of a business.


Secured Nationwide 1st position in CIMA Performance Strategy 2014(Gold Medalist).

Projects

USAID

Experience

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Manager Business Planning & Analysis
HBL
Jun 2022 - Present | Karachi, Pakistan

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Commercial & Financial Analyst
EmpircAI a Dawood Hercules subsidiary (Formerly Engro Digital)
Sep 2021 - Present | Karachi, Pakistan

Looking after the Finance & Commercial functions of the Company. Engro Digital is working in IIOT space as Partner with General Electric (GE) , developing its own digital applications & providing professional services in IIOT space

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Financial Analyst
Quickstart inc
Jun 2020 - Present | Karachi, Pakistan

§ Spearhead forecasting, planning analyses along with revenue reporting. Responsible for annual budgeting, month-on-month forecasting and cash flow projections.
§ Initiated and led a Power BI consolidation project, amalgamating data from Sales, Marketing and Finance to create a big data reservoir, generating vital insights. Now able to map regional demand across marketing budgets and finance deliverables for better sales delivery. Resulted in improved reporting to investors and ROI enhanced by 7 to 8% due to right investment and overall consolidated organizational effort.
§ Lead data analytics and drive decision making via weekly, monthly and quarterly KPI/metrics dashboards, monitoring variance in spends and returns.
§ Alongside ROI modelling for diverse projects, monitor competitor marketing efforts and industry trends to take pre-emptive and responsive action.
§ Work seamlessly across partner functions like Finance, Product, Technology and Sales teams on current and future market movements.
§ Regularly review the Profit and Loss statement and Statement of Financial position to analyze and ensure accuracy is maintained for control and compliance.
§ Partner with marketing teams to develop and execute online brand plans covering account-level promotional plans. Work in close partnership with brand and consumer marketing to ensure development and implementation of customer category strategy driven by commercial aims.



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Senior Finance Executive
EA Consulting Pvt Ltd
Jul 2015 - Nov 2018 | Karachi, Pakistan

•  Prepared and submitted monthly, quarterly and annual financial reports in accordance with USAID requirements
•  Ensured that all financial transactions are handled and processed in-line with the approved policies and procedures
•  Budget preparation, analysis and controls, Budget narrative, cash forecasts, reallocation among budgets heads and revision of cost estimates in line with program objectives.
•  Assist Manager Finance in month end closing and monthly dashboard reporting
•  Advised Chief of Party on optimal utilization of funds within project and proposing financial strategies to control costs.
•  Liaised with the clients, vendors, grantees, sub-contractors and banks.
•  Reported future estimates and budget overruns to functions/Senior management for their necessary actions.
 
  Achievements at EA Consulting Pvt ltd:
·         Carried out the implementation of project management system in Microsoft Dynamics AX which facilitated  the managers and project managers to quickly view their desired project status reports
·         Successfully implemented the formal and the more convenient reporting system on USAID projects therefore cutting down the cost and time involved from 15 days to just 3 days.

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associate business analyst
Primatics Financial Pvt. Ltd.
Sep 2014 - Jul 2015 | Karachi, Pakistan

• Assisting in the requirements and testing effort for the Loan Accounting System, Interpreting
• Accounting Pronouncements such as FAS 91, FAS 114, and SOP 033 as per US GAAP
• Valuation of Bank Loans as per US GAAP
• Performing data analysis using analytical tools which includes MS Access, MS Excel, MY SQL+
• Coordinating with the technical team on daily basis
• Transforming and Load processing for the Loan Accounting System
• Assisting in preparing data which is used for Business User Acceptance Testing
• Creating testing scenarios which facilitates Business User Acceptance Testing
• Ensuring that the risk is mitigated by thoroughly testing the system and ensuring business requirements are met and controls are in place

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Assistant Manager Finance
The Citizens Foundation
Mar 2019 - Jun 2024 | Karachi, Pakistan


•  Preparation of the monthly financial statements, management reports & analysis, budget variance reports, control of key financial transactions and key performance indicators
•  Assisting in the monthly close process by analyzing trends and variances related to donations & grants and carry out project performance reporting
•  Responsible to lead annual financial planning exercise and key activities such as five and ten year projections
•  Preparation and submissions of various regional reports to the regional team and resolving any  queries and discrepancies arise
•  Managing the preparation of financial outlooks and financial forecasts in coordination with the Finance Manager
•  Preparing monthly cash flow forecast. Monitoring the actual cash flow against forecast and take the necessary measure to remedy variances
•  Ensuring the consistency of budgets received from departments and oversee budget amendments and reconsolidation, and obtain final budget approval from relevant levels of authority
•  Providing financial/commercial advice and analysis for projects of the Corporate Departments e.g. capital expenditure & operating expenditure.
•  Responsible for evaluating, developing, maintaining and updating internal controls and ensuring that processes and controls are aligned with institutional policies, regulatory compliance
•  Manage relationships with external stakeholders (regional finance, supply chain) and seek opportunities to seek synergies and strengthening alliances
•  Currently involved with Power BI team to implement Power BI tool across the whole organization for monthly dashboard reporting and CEO reporting.

Education

Chartered Institute of Management Accountants (CIMA)
Certification, Chartered Institute of Management Accountant (CIMA)‎
Accounting & Finance, Finance
Completed
2018
Manchester Metropolitan University
Bachelors, Bachelors in Commerce, BA.(hons) Sustainable performance management‎
Accounting & Finance, Finance
Percentage 64%
2017

Skills

Intermediate ABC ANALYSIS
Expert Accounting+
Intermediate Beverage Formulation
Expert Budget Forecasts
Expert Budgeting & Forecasting
Expert CIMA
Expert ERP Software Command
Intermediate Financial Accounting
Intermediate Financial Modeling and
Expert Handling Assignments
Expert Microsoft Dynamics
Expert Social Welfare Management
Expert Variance Analysis
Expert الكتابة الطبية
Expert رعاية المرضى

Languages

Intermediate English