Summary


03 years marketing research experience with a capability of taking research from understanding clients need to actual boardroom report presentation in various sectors; social sector, financial, FMCG, automotive, and telecommunication on diverse projects like baseline, impact evaluation, mystery shopping, customer satisfaction, advertising testing enables me to contribute in conducting successful researches for a global/regional research agency.


Experience

Company Logo
Research Executive
The Dynamics Research
Jul 2018 - Present | Islamabad, Pakistan


Responsible for business development and developing new products.
Managing relationships with existing clientele.
Development of new products and services.
Proactive management of those involved in the project to deliver.
Basis analysis and report writing which conclude and recommend actionable insights for client as per their business objective.
Lead project reviews and learnings for creating efficiencies.
Management of all research projects from questionnaire development to report writing.
Clients Servicing, Meetings, Briefings
Reporting on Different projects like IMC (Toyota), Zong Feasibility study, Saatchi, USIP End line and Base line study, John Player Post launch study and Eighteen.

Company Logo
Research Associate
The Dynamics Research
Jan 2017 - Jun 2018 | Karachi, Pakistan


Coordination in developing and finalizing all research tools including questionnaire, Interviewers’ guidelines and trainings, DC / DP guidelines, basic analysis and report writing.
Helping management and project completion within given timelines.
Worked for different categories including Social (Local and International NGOs / agencies),
Banking and Finance.
USIP quantitative research Copy / concept testing and impact evaluation of media products
I.e. PSAs (TV, Radio, Billboards, and Newspaper), Music Video, Telefilms, TV Series about Women Police,
Celebrity Talk Show and Documentary Series for this mass communication activity. (Role includes
Various elements of project management)
Mystery shopping for four banks (Role includes project management, analysis and reporting)
Desk Research through newspapers/ internet

Education

International Islamic University Islamabad-Pakistan
Bachelors, Bachelors in Science, ‎
Economics and Finance
CGPA 2.7/4
2015

Skills

Expert Customer Acquisition
Expert Microsoft Applications Experience
Expert Researching
Beginner SPSS
Expert Vape Knowledge

Languages

Expert English

Companies Followed