Summary

Multi-talented professional individual with a vast experience in the e-commerce industry. I have a strong educational background with a full pack of skills in my hand.

Experience

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Research Data Analyst
Leyjao.pk LLP
Aug 2021 - Present | Lahore, Pakistan

I am the main person in the company responsible to manage all the data-related reports required by the marketing team for their online shopping campaigns. I report directly to the head of marketing department and present weekly and monthly performance reports related to new users & existing users plus reoccurring & loyal customers with their all-time order history and shopping behavior. Beside these tasks I am also responsible for any task assigned by the CEO of the company.

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Google Ads Manager
EXOAH Pvt Ltd
Oct 2020 - Jun 2021 | Lahore, Pakistan

As Google ads Manager my key responsibility was to run and manage all the search campaigns, display ads on different Google platforms and websites, run video ads on YouTube for maximum product reach and gain traffic on our company website. For keyword research, Google keyword planner was used as a tool also Semrush, Moz and SypyFu are a few tools I used to analyze different keywords and competitors. Google Analytics was the main tool to analyze which keywords are performing that helped me to make strategies to improve and optimize our results for better customer reach.

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Data Management Executive
CoreTech Systems Pvt Ltd, Garden Town, Lahore
Jul 2018 - Apr 2019 | Lahore, Pakistan

As Data Management Executive my responsibility was to perform data entry and verification work on the database. Entering data, updating product descriptions and up-to-date pricing, verifying the filed data and ensuring the accuracy and confidentiality of information recorded.

Education

University of Management & Technology (UMT)
M-Phill, Ms Applied Statistics‎
Statistics
Completed
2021
Forman Christian College
Bachelors, Bachelors in Science, BSc (Honors) in Statistics‎
Statistics
CGPA 2.4/4
2018
Punjab College Lahore
Intermediate/A-Level, Faculty of Science (Pre-Engineering), F.Sc Pre-Engineering‎
Pre-engineering
Percentage 62%
2012

Skills

Expert 3D Creative Skills
Expert Adobe Illustrator
Expert Adobe Photoshop 
Intermediate Adobe Premiere Pro
Expert B2B
Expert Business Development
Expert Caption Translation
Expert Cooordination Skills
Expert English Communications
Expert Google Analytics
Expert Lead Generation Skills
Expert MS Excel
Intermediate MS Excel
Expert MS Excel Dashboards
Intermediate MS PowerPoint
Beginner MySQL
Expert ommunications Skills
Expert Pivot Tables
Intermediate Receptionist Task Management
Expert Record Keeping
Expert Security Principles
Intermediate Twitter Knowledge
Expert Video Editing
Expert Videography Skills

Languages

Expert Punjabi
Expert Urdu
Expert English