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Atif Shahid
CEO
Spark Media Marketing - Islamabad, Pakistan
Summary
As the CEO of Spark Media Marketing, I have led with a vision that inspires excellence and sustainable growth. Guiding our executive team, I have shaped a comprehensive strategy that capitalises on market opportunities. My ability to identify and seize potential business partnerships has been instrumental in expanding our client base and market presence.
Previously as a Communication Officer at Media Clicks and currently serving as a dynamic CEO at Spark Media Marketing, I am a seasoned leader and effective communicator in the fast-paced world of media and marketing. My expertise lies in developing innovative strategies that drive brand visibility and engagement, fostering lasting client relationships, and empowering teams to achieve outstanding results.
During my tenure as a Communication Officer at Media Clicks, I honed my skills in crafting persuasive messaging and executing impactful marketing campaigns. I successfully collaborated with cross-functional teams, bringing together creative minds, content creators, and data analysts to deliver cohesive and compelling brand narratives. My dedication to staying ahead of emerging trends in media and digital marketing allowed me to drive measurable outcomes, enhancing brand reputation and customer loyalty.
Additionally, as a Visiting Lecturer at Riphah Institute of Media Sciences, I am committed to imparting my knowledge and industry insights to the next generation of media professionals. My passion for education and mentorship has enabled me to inspire and empower students to embrace creativity, critical thinking, and adaptability in their pursuit of media excellence.
With a track record of achieving exceptional results and a deep understanding of media dynamics, I am equipped to tackle new challenges and thrive in an ever-evolving landscape. As a visionary leader and dedicated communication strategist, I am eager to contribute my expertise to drive innovation, profitability, and social impact in the media and marketing realm.
Projects
Cheveux International Bloggers Meet up
Elaaj Healthcare Solutions
Khyber Medical University Workshops - Event Coverage(Videography & Photogra
Local Bodies ElectionCampaign - UC02
Personality Development
Admission Campaign - Riphah Institute of Media Sciences
Sultan Abdul Hamid
Prime Minister's Kamyab Jawan Program
Conducted One Day Workshop For Kashmir Journalist Forum
As the CEO of Spark Media Marketing, I have led with a vision that inspires excellence and sustainable growth. Guiding our executive team, I have shaped a comprehensive strategy that capitalises on market opportunities. My ability to identify and seize potential business partnerships has been instrumental in expanding our client base and market presence.Serving as a dynamic CEO at Spark Media Marketing, I am a seasoned leader and effective communicator in the fast-paced world of media and marketing. My expertise lies in developing innovative strategies that drive brand visibility and engagement, fostering lasting client relationships, and empowering teams to achieve outstanding results.
Visiting Lecturer
Riphah International University
Sep 2018
- Present
| Rawalpindi, Pakistan
I am responsible for Digital Media projects and Digital Media Production. In these courses, we give the concept and working of the media houses. We divide the class into groups. Each group contains five different categories.
1. Research and development
2. Content writer
3. Graphic designer
4. Social media management
5. Production
I have designed this course so that students learn to develop a social media strategy and then implement it on a specific project. Collaboration between University and industry gives us the opportunity to work with market-based projects to do practical work.
Facebook Ads techniques, Youtube SEO and Google Ads are also part of the Course
Communication Officer
Media Clicks
Feb 2014
- Feb 2019
| Islamabad, Pakistan
I was a communication officer at Media Clicks. Having been a Communications Officer for almost five years, he has been able to communicate successfully with different audiences. His aim is to bring success to the organization by building beneficial links through effective internal and external communication.
Acted as point of contact for inbound media-related calls.
Built and strengthened relationships with members of the media in order to promote positive coverage.
Represented the company at multiple public forums and conferences.
Developed and implemented short- and long-term communications strategies.
Established and managed relationships with key media contacts to determine optimal coverage of company initiatives.
Developed and implemented a social media strategy to increase engagement and reach new audiences.
Used various social media platforms for media and blogger outreach.
Monitored media coverage and produced detailed reports to analyze the impact of PR efforts.
social media expert
NetSol Technologies Limited
Mar 2013
- Jun 2013
| Lahore, Pakistan
Planning and developing social media campaigns
Crafting compelling content
Posting content across social media accounts
Analyzing running campaigns
Engaging with customers on different platforms
internee
PTV
Jul 2010
- Sep 2010
| Islamabad, Pakistan
Education
Riphah International University
Diploma,
Professional Ethics And Teaching Methodology
Completed
2020
Riphah International University
M-Phill,
Media research
Media Studies
Completed
2016
International Islamic University
Bachelors,
Bachelors in Science,
media and mass communication
<div><p>In collaboration with Cheveux International, Spark Media Marketing orchestrated a dynamic one-day event at the prestigious Serena venue. Seamlessly merging elegance and expertise, the event featured prominent beauty bloggers and influencers. From live haircare showcases and product debuts to interactive Q&A sessions, attendees immersed themselves in the world of premium hair care. Our team masterfully managed bloggers and influencers, fostering engaging interactions and authentic brand connections. This exclusive gathering celebrated Cheveux International's excellence while igniting impactful partnerships, leaving a trail of inspiration and style in its wake.</p></div>
<div><p>At Elaaj Healthcare Solutions, I undertook a multifaceted role that encompassed various key responsibilities. With a focus on enhancing the company's digital presence and engagement, I spearheaded content creation, paid advertising, live sessions, and social media management.In the realm of content creation, I developed and curated compelling and informative materials that resonated with our target audience. By crafting engaging blog posts, articles, and visual content, I successfully communicated the value and uniqueness of Elaaj's healthcare offerings, effectively establishing the brand as a reliable source of health-related information.Paid advertising played a pivotal role in boosting our visibility and attracting potential customers. I formulated strategic advertising campaigns that targeted specific demographics, leveraging platforms such as Google Ads and social media channels. Through data-driven insights, I optimized these campaigns to maximize reach, engagement, and conversions, ultimately contributing to the company's growth and profitability.Live sessions emerged as a powerful tool for direct engagement with our audience. I orchestrated live webinars and sessions featuring healthcare experts, where we addressed relevant topics and provided valuable insights. These sessions not only fostered a sense of community but also positioned Elaaj Healthcare Solutions as a thought leader in the industry.Managing social media platforms was a crucial aspect of maintaining a strong online presence. I skillfully curated content calendars, developed visually appealing posts, and actively engaged with our followers. By employing data analytics, I continuously refined our social media strategy, enabling us to adapt to trends and preferences while maintaining a consistent brand voice.</p></div>
Khyber Medical University Workshops - Event Coverage(Videography & Photogra
<div><p>Spark Media Marketing had the privilege of providing comprehensive event coverage for the Khyber Medical University workshop, harnessing the power of videography and photography to create a captivating narrative of the event. With an acute understanding of the workshop's significance, our skilled team set out to document and preserve the valuable moments that unfolded during the event.Complementing the videography, our expert photographers captured the emotion, enthusiasm, and camaraderie among the participants, weaving a visual story that illuminated the impact of the workshop on attendees and organizers alike. These powerful images served as a testament to the success of the event and became an invaluable asset for the university's promotional efforts.As Spark Media Marketing, we take immense pride in our ability to showcase the essence of meaningful events through our event coverage services. By preserving and sharing the memorable moments of the Khyber Medical University workshop, we contributed to the dissemination of knowledge and celebrated the spirit of continuous learning within the medical community.</p></div>
<div><p>n a bid to strengthen the democratic process, I had the honor of spearheading the comprehensive social media management, production, and online advertisement campaign for the Local Bodies Election in UC-02, Islamabad. With a commitment to transparency, accessibility, and inclusivity, our efforts aimed to engage citizens and empower them with relevant information to make informed choices.Our social media management strategy involved crafting compelling content, engaging visuals, and live updates to keep voters informed about candidates, policies, and election events. Utilizing various social platforms, we fostered a sense of community and encouraged active civic participation.Furthermore, we produced engaging and informative videos, highlighting the importance of voting and the impact of local governance on residents' lives. These videos showcased candidates' visions, fostering a deeper understanding of their platforms and motivating voters to actively engage in the election process.Harnessing the power of online advertisement, we strategically targeted key demographics to reach a broader audience. Our campaigns emphasized the significance of voting for community progress and encouraged citizens to exercise their right to vote responsibly.Through this integrated approach, we successfully promoted a sense of responsibility, awareness, and participation among the residents of UC-02. I take pride in having played a role in fostering an informed and engaged electorate and contributing to the growth of local governance in Islamabad.</p></div>
<div><p>My passion and initiative for personal development among youth have driven me to create a transformative platform that empowers young individuals to unlock their full potential. Understanding the pivotal role personal growth plays in shaping one's future, I have curated innovative programs, workshops, and resources that equip young minds with essential life skills, self-confidence, and a growth mindset. Through this initiative, I aim to inspire and guide the youth on their journey of self-discovery, fostering resilience, and nurturing their talents to become the leaders of tomorrow. Together, we strive to create a generation of empowered and self-aware individuals ready to make a positive impact on the world.</p></div>
Admission Campaign - Riphah Institute of Media Sciences
<div><p>Over the past four years, I have been at the helm of Riphah Institute of Media Sciences' admission campaign, harnessing the power of online advertisement to empower aspiring media professionals. Through targeted and compelling digital marketing strategies, we have reached out to a diverse audience of enthusiastic learners, igniting their passion for media studies and showcasing the institute's cutting-edge programs. Utilizing a blend of social media, search engine marketing, and display advertising, our campaign has effectively communicated Riphah's commitment to excellence and innovation, attracting a steady influx of talented students eager to embark on their media journeys</p></div>
<div><p>As the manager of historical drama "Sultan Abdul Hamid," I undertake a unique responsibility of preserving and promoting a significant era in history through social media. Blending entertainment with education, I curate and strategize the show's online presence to engage a wide audience in the captivating story of Sultan Abdul Hamid's life and reign. Through a well-crafted digital narrative, we aim to raise awareness about this influential historical figure and the cultural heritage surrounding him. With a dedicated team, we utilize social media platforms to transport viewers to a bygone era, igniting curiosity and fostering a deeper understanding of history among modern audiences. By managing Sultan Abdul Hamid's social media presence, we ensure that the legacy of this remarkable historical drama endures and resonates with people from all walks of life.</p></div>
<div><p>My primary responsibility was to oversee and execute the program's online presence and outreach strategies. The Kamyab Jawan Program, launched by the Prime Minister, aimed to empower and support the youth of the nation through various initiatives and opportunities.My role involved crafting compelling and engaging content for social media platforms, with a particular focus on Twitter. Through strategic planning and consistent efforts, I worked to create awareness about the program's objectives, benefits, and achievements among the target audience. I leveraged trending topics and relevant hashtags to drive conversations and increase the program's visibility on Twitter.By monitoring and analyzing social media metrics, I gauged the effectiveness of our communication strategies and adjusted them accordingly to maximize impact and reach. Furthermore, I collaborated with various stakeholders, including government officials, influencers, and young beneficiaries, to amplify the program's message and foster a sense of community and trust around it.Through my dedicated efforts in social media management and Twitter trends, I contributed to the success of the Prime Minister's Kamyab Jawan Program, ensuring that it remained a prominent and influential initiative in empowering the nation's youth and fostering socio-economic development.</p></div>
Conducted One Day Workshop For Kashmir Journalist Forum
Date : May 2023 -
May 2023
URL
Conducted one day workshop on Digital Media for Kashmir Journalist Forum. <br/><br/>Highlight the importance of Digital Media in modern era<br/><br/>How journalist can use social media professionally as a tool to reach masses <br/><br/>Share most recent insights and social media trends <br/><br/>Importance of social media plateform and how every plateform is diffrent in term of audience <br/><br/>Detail talk about Facebook and instagram Algorithm <br/><br/>Importance of design in social media <br/><br/>How to develop strategy for social media
Media coordination for QWP (Aftab Khan Sherpao) in Islamabad and KPKDistrict communication for social media updatesEstablished and managed realtionship with key media contacts in order to promote party's agendaManage Press confrences when required in Islamabad<br/>Develop and implement social media strategy to increase engagment and reach new audience
PML N
Date : Mar 2013 -
May 2013
URL
Planning and developing social media campaigns <br/><br/>Crafting compelling content<br/><br/>Posting content across social media accounts<br/><br/>Engage with audience on different channels<br/><br/><br/>Monitored media coverage and produced details report to analyze impact of elextion campaign
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