·        Researching clients and markets
·        liaising with clients, agency staff and external suppliers of goods and services
·        developing ideas for promotional marketing campaigns Reporting to the account manager
·        Responsible for proper utilization of Trade Marketing and BTL activities in the market for optimum results
·         Team leading, team building, motivation and proper coaching.
·         Monitoring the progress of work and producing status reports
·         Assisting in the preparation of presentations to clients

Responsible to deliver Annual Operating Plan. Responsible to achieve monthly target in Kg's (Primary & Secondary)
Handle field staff (Order Booker's) to ensure availability and visibility in market through field staff on regular bases
Development in Territory through coverage, range selling and ensure availability.
Responsible to maintain Trade Relation and build up company's image in the Trade.
Team leading, team building, motivation and proper coaching.
keep close eyes on strategic moves of competitors and timely reporting to line manager.
Responsible for proper utilization of Trade Marketing and BTL activities in the market for optimum results

Execution, Monitoring and follow up with agencies regarding Mega BTL & Activation Projects in (Tapal Danedar, Tapal Tezdum, Tapal Family Mixture), Tea Bags Category (Green Tea / DD Tea Bags) And give the maximum input for achieving the goals, also define the issues for its smooth operation.
 BTL Activities deployment (Trade, DDS, Float, Mohalla, CC, LMT Sampling, University sampling)
Monitor the in store category captain program in Key Retail Outlets of Twin Towns and define the issues for its smooth operation.
Managing and participate in maximum events to build company image. Monitoring all Outdoor Media Campaigns in southern Punjab
Shop boards, shop paints Planning, execution in southern Punjab
POSM Inventory control, dispatches, visibility & execution reports from the business partner, Wet sampling Stalls activities marketing proposals & casting, monitoring & execution and reporting. Competitions working reports (new launching, BTL-activity, Re-launching, Trade offers, Merchandising, Sites, Road Shows,

Execution of In-Store Activation
 Taking care of all marketing BTL activities of South Punjab Region
 Designing, Planning and execution of promotional events
 Audit of company assets (Signage & branding material)
 Design activities to enhance company image
 Local Events Sponsorships
 SAP ,Posting Regarding Activation items
 Proper dispatch of POSM at distribution level
 Manage documentation,PR,PO,DC of material & activation documents
 Manage Marketing Store As per SOP
 Coordinate with BTL agencies & sales Team
 Supervising & Assisting 3rd Party , in-store merchandising activities
 Coke club POS execution at outlet level with sales team ,
 Assisting MSE in making activation & VPO plans
 Marketing campaigns execution with Sales Monitoring
 Launching of our new products
 Activation Bills clearance
 RED,OJT with MDO’s & PSO (RED day, Hand in Hand)
 Pop Execution and Monitoring
 Responsible for ensuring proper merchandising of products in the coolers and outlets.
 Used resources efficiently & effectively (i.e. chillers, publicity & other benefits to distributors/retailers).
 Training, Coaching & Motivating the entire Sales team and Field Force Management