Overseeing digital landscape of the group companies. Working closely with cross functional team’s across the group to meet the organizational goals and KPIs. Collaborating with external resources e.g creative agencies, content creators, vendors to ensure smooth operations across group comapnies. Some of the key responsibilities are as follows:
Strategic Planning and Execution:
Developing comprehensive marketing strategies aligned with overall corporate goals.
Collaborating with cross-functional teams to integrate marketing plans into broader business initiatives.
Executing data-driven strategies to optimize marketing performance and ROI.

Digital Channel Management:
Overseeing and managing multiple digital channels, including:
    Social Media:
Developing and implementing social media strategies to enhance brand visibility.
Monitoring social media trends and competitor activities.
Engaging with the audience and fostering a positive online community.
    Google:
Implementing SEO and SEM strategies to improve online visibility.
Analyzing and optimizing Google Ad campaigns for maximum effectiveness.
    CRM Customer Relationship Management:
Implementing and managing CRM systems to enhance customer interactions.
Utilizing CRM data for targeted and personalized marketing campaigns.

 Cross-Functional Collaboration:
Working closely with departments such as Sales, Product Development, and Customer Service.
Collaborating on integrated campaigns to ensure a cohesive brand message.
Facilitating regular communication to align marketing efforts with overall business objectives.

Team Leadership and Development:
Leading a high-performing on-site & remote marketing team.
Providing mentorship and fostering professional development.
Encouraging a collaborative and innovative work culture.

Results and Achievements:
Highlighting specific achievements, such as increased brand awareness, lead                                   generation, or revenue growth.
Showcasing successful digital campaigns and their impact on overall business                                 objectives.

Website Content Management:
Collaborating with tech team to ensure crisp and timely updation of website content.
Ensuring all the information including, visual and written content is up-to-date                                  and in line with current brand initiatives and offerings.

Visual Content Creation:
Spearheading the creation of visual content for marketing campaigns.
Proficient in producing engaging and high-quality videos for online platforms.
Graphic design expertise for a variety of channels, both online and offline.
Cross-Functional Collaboration:
Collaborating with cross-functional teams to understand marketing objectives.
Working closely with Marketing, Sales, and Product teams to align visual content with broader business goals.
Ensuring consistent branding across all visual elements.

Video Production:
Conceptualizing and scripting video content to convey key marketing messages.
Overseeing the entire video production process from pre-production to post-production.
Collaborating with external agencies or internal teams for specialized video projects.

Graphic Design:
Creating visually compelling graphics for online channels, including social media, websites, and email campaigns.
Designing collateral for offline channels, such as brochures, flyers, and promotional materials.
Ensuring all design elements adhere to brand guidelines.

Multi-Platform Optimization:
Adapting visual content for various online platforms and offline mediums.
Optimizing graphics and videos for social media, websites, email, and print.
Staying current with design and video trends to keep marketing materials fresh and appealing.