Summary

Digital marketing professional with a proven track record of delivering results through effective online campaigns. Skilled in utilizing diverse digital channels to increase brand visibility, drive website traffic, and generate highquality leads. Certified in digital marketing, continuously staying abreast of industry trends. Seeking new opportunities to apply expertise and drive organizational growth.

Projects

99 Dresses

Experience

Company Logo
Digital Advertising Specialist
iCrowdNewswire
Aug 2023 - Present | Islamabad, Pakistan

Launch & Optimize Campaigns:
·         Strategically launch digital advertising campaigns on Facebook and Google platforms.
·         Continuously optimize campaigns to achieve targeted results, ensuring maximum ROI.
Keyword Research & Data Management:
·         Conduct comprehensive keyword research to enhance campaign performance.
·         Maintain and analyze data to refine advertising strategies and stay competitive.
Reporting & Analytics:
·         Generate detailed reports for internal management and clients, providing actionable insights.
·         Collaborate with the reporting team to ensure accurate and insightful data representation.
Software Testing & Improvement:
·         Conduct thorough tests on reporting software tools to ensure smooth operations.
·         Collaborate with the tech department to suggest and implement improvements for efficiency.
Adherence to Policies:
·         Scrutinize ad copies, ad creatives, and landing pages for compliance with ad policies.
·         Recommend modifications and enhancements to achieve superior campaign results.
Creative Collaboration:
·         Work closely with the design team, offering insights and suggestions to create high-performing ad creatives.
·         Foster a collaborative environment for creative ideation and execution.
Team Leadership:
·         Lead and mentor a team dedicated to reporting, ensuring their growth and productivity.
·         Foster a culture of excellence, teamwork, and innovation within the reporting department.

Company Logo
Social Media Executive
iCrowdNewswire
Jan 2022 - Present | Islamabad, Pakistan

Effectively managing and optimizing Facebook and Google ad campaigns to drive successful outcomes.
Drive increased brand visibility and revenue growth through the execution of impactful digital media strategies.
Generate comprehensive reports that offer actionable insights, empowering clients to make informed decisions.
Collaborate with design team effective coordination to develop compelling creatives and align marketing strategies.
Resolve queries and provide guidance to the sales team regarding digital media.

Company Logo
Digital Marketing Manager
99 Dresses
Feb 2020 - Present | Islamabad, Pakistan

Running self owned E-commerce store 99 Dresses on facebook and web. 99 Dresses facebook page has over 6K followers and ranking in first page of SERPs. Earning and learning much more from this platform. Performing below tasks;

Brand awareness on facebook
Social media ad campaigns
Contact creation
Graphic designing
Search Engine Optimization (On Page, Off Page and Technical SEO)
Keyword Research
Product uploading on website
Website Audit from different tools
Google Analytics

Company Logo
Social Media Executive
Leaders 92
Dec 2022 - Jul 2023 | Islamabad, Pakistan

Manage and maintain company social media pages, including content publishing and
active engagement with audiences on various social media platforms.
Create monthly social media content calendars, strategically planning and scheduling
content
Write engaging and persuasive social media post descriptions
Collaborate closely with the design team to ensure the creation of visually appealing
and on-brand creatives for social media campaigns.

Company Logo
Senior Assistant Call Center Agent
KSSL
Feb 2019 - Dec 2021 | Islamabad, Pakistan

Served customers over voice and nonvoice channels by
providing information, taking complaints, and logging
complaints in the shortest possible time. ATM activation
after taking complete verification. Look after team

Company Logo
Senior Assistant
ZTBL (KSSL)
Feb 2019 - Dec 2021 | Islamabad, Pakistan


Answaring customer queries in shortest possible time in best quality serives
Logging customer complaints and follow-up these complaints
ATM activation
Quality avaluation
Team sessions
Highlighting system issues and their resolution from concern departments
Performing other tasks assigned by managent

Company Logo
Customer Services Officer
ZONG
Jun 2013 - Feb 2019 | Islamabad, Pakistan

Worked in customer services department for almost 6 years with excelent record.

Answered customer queries in best possible time with quality customer services.
Logged customer complaints
Maintained average handling time to maintain operations
Upsell products and packages and always meet sales targets over 150%
Worked in social media department
Worked as team coordinator

Education

Gomal University
Masters, Masters in Business Administration, ‎
Finance
2012
Gomal University
Bachelors, Bachelors in Business Administration, ‎
Finance
2009

Skills

Expert Ad Management
Beginner Adobe After Effects
Beginner Adobe InDesign
Expert ADS
Expert Ads Management
Expert  Lead Generation
Expert B2B Channels
Intermediate Banner Creation
Intermediate Brand Management
Expert Business Development Process
Intermediate Canlendar Management
Intermediate Caption Translation
Intermediate Client Acquisition Skills
Expert Communication Skills
Intermediate Communications Management
Expert Communications Skills
Intermediate Content Development
Intermediate Content Marketing
Intermediate Content Writing
Expert Copywriting
Intermediate Corporate Social Media Coordination
Expert Customer Relations
Expert Database Impact
Intermediate Digital Marketing
Expert Digital Marketing Analysis
Intermediate Digital Marketing Management
Expert Digital Media Knowledge
Intermediate Display Advertising
Expert Facebook Ads
Expert Facebook Ads Planning
Expert Facebook Advertisement
Intermediate Facebook Marketing
Expert Founds Management
Intermediate Google Ads
Intermediate Google Ads Planning
Intermediate Knowledge of Development 
Intermediate Marketing Stratergies
Expert Marketing Campaigns
Expert Marketing Compliance
Expert Marketing Email Writing
Expert Marketing Strategies
Expert Marketplace Handling
Expert MS Excel
Expert ommunications Skills
Intermediate Online Content Creation
Intermediate Outstanding Verbal Communicator
Expert Quality Control Printing
Intermediate Reasrch and Development
Expert Record Keeping
Expert Sales Funnel Optimization

Languages

Expert Saraiki
Expert Urdu
Expert English