Developing marketing strategies and plans for new and existing products.
Evangelize the product value proposition to existing and new customers and suppliers partners with a goal toward demonstrably increasing unique users.
Manage relationships with existing customers and suppliers partners and look for and execute deeper integration opportunities.
Play major role in changing the market orientation from a price oriented market to quality oriented market by promoting high quality technological & energy-efficient concepts.

I’m representing the company directly in some big customers including Muhammad Binladin Co,Saudi Aramco, Ruwad Civil Construction, Nesma Contracting as well as several major industrial sector (Petrochemical, Oil, FMCG, Cement, Plastic, Steel etc.) and EPC contractors. I have done projects with Safari, Ahmed Baeshan Group, Samref Yandu, Saudi Red Bricks etc

 Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
 Responsible for the performance and development of the sales and proposal design team.
 Lead the proposal team for preparation of techno/commercial proposal based on client requirements.
 Prepares action plans for sales team for effective search of sales leads and prospects.
 Initiates and coordinates development of action plans to penetrate new markets.
 Assists in the development and implementation of marketing plans as needed.
 Provides timely feedback to senior management regarding performance.

 Delivering current / new product knowledge to the Philips distributors, consultants, contractors, industrial customers and generating BOQ’s as per PHILIPS specifications.
 Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
 Develops coordinates and implements account plans for the Key Accounts (KA) in the assigned segment. This plan includes lighting solution offer, pricing, branding issues, necessary KA documentation, supporting resources (e.g. Product Marketing Management, LiAS) and supply
between lighting solution offered and KA needs.
 Play major role in changing the market orientation from a “price oriented” market to “quality oriented” market by promoting high quality technological & energy efficient concepts.

 Preparing Technical Solutions based upon available specifications, client’s requirements and Principal’s support.
 Reviewing tender/bid documents, client material requisition and drawings, relevant specifications
 Manage and plan all estimating activities like material take off, man-hour calculation and consumable estimates.
 Prepare preliminary material requisition and outsourcing of materials during bidding stage.
 Prepare standard check list for bids.
 Preparation of Technical and Commercial Proposals in line with tender/inquiry requirements
 Attend and reply technical/commercial queries receiving from client regarding the bids submitted.
 Liaison with purchase, design, quality control & production department for various aspects related to job costing.