Summary

Successful  sales and marketing professional with 13 years of experience in large-scale FMCG, durable good and retail environment. I am confident and self-driven executive looking for an opportunity to take a step up my career and lead my team to new levels of success, I enjoy the challenge of breaking new grounds in business and I thrive on enabling myself and my teams to surpass the targets. My ambitions and enthusiasm have enabled me to represent some of the best- known products to the national retailers. I am eager to use my experience and skills to build a strong customer relationship for my employer’s brands and progress within the business.


Experience

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Head of Sales & Markleting
Ilyas Plastic Industry Gujranwala
Oct 2021 - Present | Gujranwala, Pakistan

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Regional sales Manager
Exide Pakistan Ltd
Dec 2018 - Dec 2019 | Gujranwala, Pakistan

Accountable of delivering revenue and volume targets by focusing on sales drivers (distribution, visibility, pricing, merchandising, / promotion) and accountable for forecasting customers demand.
Cultivate strong relationships with customers

Activate marketplace initiatives and promotions to build brand development and maximize brand performance

Ensure customers are complying with contract requirements

Work closely with the Selling Operations team to improve overall customer satisfaction

Analyze business trends to develop business growth strategy

Develop and maintain channel activation plans aligned with marketing and sales priorities and targets

Collate and analyze all relevant data for input in Channel Planning process (shopper info, market trends, channel development trends, performance of major customer, SWOT analysis from competition and channel point of view)

Manage and develop the Trade Marketing team (PDR process).

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Regional Sales Manager
Century Engineering Industries (PVT) LTD
Dec 2014 - Dec 2018 | Gujranwala, Pakistan


 Develop and maintain Regional Sales Accounts.  Evaluate and communicate the performance of the main dealers against established goals as provided in the Main Dealer Sales Incentive program and contracts. Identify and implement actions to ensure maximum performance.  Implement the Marketing plans that are developed by Phoenix.  Assist Phoenix in business projections from the MD’s.  Conduct training and ensure Master Distributor sales force is technically trained on Phoenix products.  Information regarding changes in the market place and trends in the industry  Communicate the information to Phoenix and focus Phoenix’ Sales and Marketing plans to take advantage of the information.  Create/ensure/manage an atmosphere of business partnering.  Participates in MD meetings, council meetings and regional business reviews.  Follows quality system procedures.  Strongly focus on targets in terms of revenue and quantity  Establish sales schemes for retailers to accelerate secondary sales  Establish sales schemes quarterly and annually  Monitoring claim and after sales services  Committed with brand availability at each and every outlet in the towns  Keeping an eye at competitors strategies and plans

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Territory Sales Manager
Azhar Corpoation Pvt Ltd
Jun 2014 - Dec 2014 | Faisalabad, Pakistan

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Area Sales Manager
Pakistan Accumulators Pvt Ltd
Apr 2012 - Jun 2014 | Faisalabad, Pakistan

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National Sales Coordinator
Pakistan Accumulators Pvt. Ltd.
Aug 2009 - Mar 2012 | Islamabad, Pakistan

Education

University of Central Punjab (UCP)
Masters, , MBA‎
Marketing
CGPA 3.3/4
2007

Skills

Expert Content Marketing
Expert Creative Campaign
Expert Email Marketing
Expert SEO
Expert Accounts Administration
Expert Amin Management
Expert Analytical Skills
Expert B2B Manager
Expert B2C
Expert Branch Support.
Expert British Accents
Expert Bulk Sales
Expert Business Analysis
Expert Business Strategy
Expert Client Followup
Expert Commission Structures
Expert Coordination Skillss
Expert Customer Oriented Approach
Expert Delegation
Expert Digital Business Development
Expert Direct Sales
Intermediate Distributors
Expert End To End Sales
Expert Executive Presentation Skills
Expert Fostering Teamwork
Expert HFO Operations Handling
Expert Individuals / Consumers
Expert Inventory Planning
Intermediate Live Demo
Expert Management Skills
Expert Marketing Strategy
Expert Microsoft Products Suite
Expert Negotiation Skills
Expert Opening Branch Offices
Expert Presales
Expert Quality Control Processes Command
Expert Record Keeping
Expert Results Orientation Skills
Expert Retail Sales
Expert Rural Markets Knowledge
Expert Sales and Marketing
Expert Sales Automation
Expert Sales Growth Analysis
Expert Sales Management
Expert Sales Operations
Expert Sales Trading
Expert Stitching Skills
Expert Strategic And Analytical Thinking
Expert Strategy Implementation
Expert Strong analytical and sound financial reporting skills

Languages

Expert Urdu
Expert English