I bring along 8 years of hallmark career in running method-oriented Business operations and taking initiatives for business excellence. I have completed BA (Honors) Management Studies from The University of Nottingham, Malaysia Campus A-level Studies from Nixor College, Karachi O Levels from Indus Academy School System, Karachi. Professional record demonstrates proven abilities in generating sales with existing customers and developing opportunities with new customers while liaising with customers and the company for up-to- date status of service, pricing and new product release launches.
My key skills include Product Sourcing, Portfolio Management, Business Development, Digital Marketing Promotions, Strategy Development, Shipments Inventory Planning, Sales, Operations Planning, Branding, Project Management, SMM, SEO/SEM, Procurement Supply Chain Management, Product Development, Export/Import Merchandising, Quality Assurance, Team Management, Liaison & Communication.
Mix of Supply Chain & Buying activities. Outsourcing from vendors for Kids Division
• Manage Customer Reviews for maintaining superior Brand Image & reputation; review Online Merchandising Plans; work closely with Graphics & Marketing teams for better promotion of the company brand
• Monitor Online Stock Levels, maintain their assortment & allocation; manage the Product Lifecycle; optimize the customer journey to increase sales
• Monitor and analyze the current system of production and check its effectiveness; analyze statistics and reports and take corrective action
• Synchronize with HR/Administration Department for smooth functioning of overall operations; manage quality assurance programs in accordance with the international quality standards and ensuring on-time shipment
• Liaise with other team members, including interacting with managers of different areas of the organization, presenting findings to stakeholders and higher management for better performance
• Sourced new products for value addition to the company portfolio and brand. Travelled locally & internationally for purpose of quality control via supplier factory visits & more sourcing
• Ensured effective inventory & shipments planning, controlled storage costs, planned marketing budgets and increased efficiency of keywords in online marketing. Shared & introduced new ideas for diversification and risk mitigation
• Worked independently under the Chief Operating Officer, developed New Strategies for Business Growth with Risk Management of Resources
• Met new suppliers in international trade-shows for on-boarding of new products and compared existing items quality and prices
• Identified operational and system requirements necessary for the success of product portfolio and worked with internal teams to develop product level strategy and road map required for implementation
• Participated in pricing scenario development in determining market impact of product introduction and forecasted revenue from break even to profit
• Directed concerned teams to effectively monitor online stock levels & maintained their assortment & allocation via Planning; guided resources to effectively manage the Product Lifecycle of all SKUs
• Optimized performance of subordinates via mentoring & guiding them; managed & checked daily activities of the Managers and subordinates for problem solving and quick decisions
Highlights:
• Built, trained, developed New Team for sourcing; introduced New Product Categories and Ranges
• Over-Achieved Business Expansion Targets by 300% (Introduced 300 New SKUs – Target was 100)
• Attended Tradeshow in China – Canton Fair for more exposure and expanded the business by adding more suppliers and products from there
• Monitored and analyzed the current system of production or provision to check it’s effective, and worked out a strategy for improving if necessary
• Managed day-to-day activities, analyzed statistics and read and wrote reports; deployed and reduced excess labor according to shipment dates and used other methods on reducing extra costs (transportation, storage, etc.)
• Managed quality assurance programs in accordance with the ISO standards and ensured on-time shipment; coordinated with Merchandisers and ensured all accessories in-house at time production of new style
• Worked Cross-Functionally between departments; communicated with HR/ Administration on need basis to provide them support regarding labor behavior
• Aided Top Management in making tough decisions regarding purchase of new technology and replacement of old machines to keep the maintenance system updated
• Assisted in developing reports, preparing analysis, and designing confidential presentations for the annual strategic plan
• Performed quantitative and qualitative analysis: including market segmentation and sizing, market trend and competitive landscape analysis, financial analysis, and complex modeling
Highlights:
• Handled timely shipment related activities through proper planning and better allocation of resources which resulted in reduction of overtime hours
• Hired Industrial Engineers to decreased bottle necks in production moreover, reduced overhead cost by increasing productivity per head of total head count per production line
• Participated in Sales, Marketing and Product Development of new online solutions; connected Buyers with Suppliers, Planning, Forecasting and Closing Sales via online and offline meetings
• Managed & motivated team members to increase sales; sold Digital Services including Websites, SEO, SEM and Social Media Marketing (SMM) services
• Generated sales with existing customers and developed opportunities with new customers; liaised between customers and the company for up-to-date status of service, pricing and new product release launches
• Handled both Online and Offline Sales; gained strong knowledge of Digital Marketing such as Social Media Marketing, SEM and SEO; conducted product awareness campaigns, service campaigns, training sessions for client\'s technician at client\'s end
• Learnt different Behaviors and Psyches of local & international clients through scheduling online and offline meetings at exhibitions, clients’ offices and TradeKey’s office
• Collected customer feedback and market research and kept up to date with products and competitors. Met customers as per call cycle plan; collected market information, competitor\'s data and analysing the same
Highlights:
• Introduced a new digital marketing service in the marketing called TradeMate Live (chat widget) & integrated it on many customers’ websites
• Attended multiple training workshops on Digital Marketing Tools such as Google Analytics and GoDaddy which helped in client selling; learnt different Psyches of Clients, Local and International
• Expanded the business network through appointment of new resources and motivating the existing team; established, maintained and expanded the customer base and increased business opportunities through various routes to market