Summary

An Accomplished Professional Having 14 Years Of Experience & Expertise in Sales & Distribution Management Of Serving Telecom, FMCG & oil marketing sector. Currently Working at Telenor Pakistan with excellent problem solving and communication skills.

CORE COMPETENCIES/SPECIALTIES/CORPORATE STRENGTHS:

Franchise management.
Sales & Distribution, Retail Channel Management.
Expert in New Franchise/ Distribution Appointment and Launching, New Brand Launching, Re-Launching. Experience of Managing Coverage, Productivity, Drop size, Retail Float management & Retail Channel Development.
Have Wide Experience Of New Products Launching & Re-Launching.
Planning & Executing Projects with precision in Successful-Closing.
Expert in Team-Building/Team-Management/Training & Coaching.
Excellent Follow-up, Feedback & Feed-forward attitude / Never give-up mind set.
Follow Through Approach/ Excellent Organizational Skills.
Great Cheerleader/Motivator/ Counselor / Self-motivated / +Ve attitude.

CAREER EXPECTATION/ASPIRATION:

I Would Love to Relocate, Great Admirer Of Inviting Cultures, Multilingualism & Diverse/Cosmopolitan Environments. On-The-Go-Mind set & Accepts Head-on Challenges with An Extremely Positive Attitude. I would Love to Transform My Team into a Winning Strategic- Business-Unit. 

Experience

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Area Sales Manager
Telenor
Mar 2020 - Present | Chakwal, Pakistan

Responsible for overseeing on-ground indirect sales activities within the assigned area through the franchise channel and converting market opportunities to drive sales.Achievement of assigned monthly/annual targets through effective franchise management. A few of the KPIs have been mentioned below:o Gross Adds – First Call Activation (FCA)o Revenue – Primary & Secondary Rechargeo Financial Services, Devices and Internet product offeringso Location based Business Segment KPIsBusiness growth and improvement of market share within the assigned territoryFranchise ManagementTimely and effective communication of targets and its monitoring/reportingRegular market visits to gather insights and competitor information etc.Route planning and target setting for RSOsProfitability monitoring and staffing at Franchise endFranchise and Retail staff motivation and training sessionsDistributionOngoing improvement of trends (minimum balance retailers, servicing at retail level for FS and GSM)Retail footprint expansion to increase availability of products and servicesChannel investment monitoringEnsuring and improving quality of sales

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Territory Sales Supervisor
JAZZ (PMCL)
Mar 2014 - Mar 2020 | Talagang, Pakistan

Responsible of driving the profitability, business growth and generation in a specific geographical territory.Have been secured 1st position Q-3 in North 1.Successfully appointed, launch recruit & trained sales team for newly on board franchise TG7635 at TALAGANG.Managing monthly sales Turnover of Rs. 160 Million with 600 outlets & 2600 Gross Adds (acquire new customers).Managing team of 10 members, Sales & Distribution Manager, Retail Sales Officers, Customers Care Officer and Direct Sales Officers.As a special project successfully appointed a new franchise at Chakwal, Choa Sydan Shah and PD Khan area. Area distribution is in process, will be launched in mid of March.Visibility of reports for strong follow up of sales team.Focusing on retail channel to get quality sales.Increased penetration of overall business in the assigned areas.Coordinate with the Commercial Planning and devise campaigns to increase penetration.Establish, develop and maintain distribution and retail network throughout the assigned territory.Taking full ownership of the tasks that have been assigned.Provide job coaching, Training and supervise the Franchisee and their field force.To ensure channel productivity, PJPs, route, stock cover at Franchise and SKU availability.Regular monitoring of sales and distribution KPIs & Ensuring ROI as per agreed criteria.Support BTL activities in the assigned area.Identify untapped areas in the assigned territory and guide team to increase retail penetration.Ensure achievement of monthly assigned primary and secondary both sales targets along with all KPIs.Channel development through focused efforts on coverage, productivity, drop size and range selling.Daily Briefing/ DE-Briefing sessions of sales force.
 

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Senior Territory Sales Officer
Pakistan State Oil Co Ltd
May 2012 - Feb 2014 | Sargodha, Pakistan

Responsible of launching new distribution channel business and to monthly sales targets of assigned territory.Have been deployed at Sargodha and successfully appointed distributor in Sargodha and Khushab.A part of launching of lube distribution channel in Pakistan State Oil.Secessfuly marketed products on retail channel.Always feel proud the share that I just not achieved sales targets but got highest share of motor cycle oil \'\'Blaze\'\' in Q-1.Deployed at Gujrat, have been worked at Gujrat, Kharian, Lala Moosa, Jehlum, Mirpur and rural areas of GT road.Increased penetration of overall business in the assigned areas.Regular monitoring of sales and distribution KPIs & Ensuring ROI as per agreed criteria.Identify untapped areas in the assigned territory and guide team to increase retail penetration.Identify new business opportunities to enhance sales and better ROI of distributors.

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Area Sales Executive
Shell Pakistan Limited
Nov 2008 - Apr 2012 | Islamabad, Pakistan

Responsible of growth in existing business and to meet monthly sales targets of assigned territory.
Have been worked at on multi destinations like Islamabad, Rawalpindi, AJK, Hazara, Chakwal, Mianwali, Bhakkar and Sargodha territories. 
Having experience of dealing with different markets of different cities.
Have been interacted with retailers, mechanics and transporters in all major cities of Pakistan started from Karachi, Haider Abad, Sakhar, DG Khan, Multan, Faisal Abad, Lahore, Sargodha, Rawalpindi and Islamabad during nationwide \'\'BLITZ\'\' activity in 2010.
Have won the top motorcycle oil selling prize in Sakhar Sindh during \'\' Blitz\'\' activity.
Successfully appoint and launch new distribution set up in Muzafar Abad.
Increased penetration of overall business in the assigned areas.
Establish, develop and maintain distribution and retail network throughout the assigned territory.
Taking full ownership of the tasks that have been assigned.
To ensure channel productivity, PJPs, route, stock cover at Franchise and SKU availability.
Channel development through focused efforts on coverage, productivity, drop size and range selling.
 

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Sales Promotion Officer
Pakistan Tobacco Company Limited
Aug 2006 - Oct 2008 | Rawalpindi, Pakistan

Responsible of implementation promotional plans on retail channel.
Creating a market plan with respect to selected product/service, conducting strategic planning on promotional activities including budget involvement, target audience, and market scenario   Looking for the sources of relevant advertising opportunities; placing pos MPU activities as per the strength of the campaign and distributing a range of marketing materials like posters, leaflets, flyers, newsletters, e-newsletters, DVDs, etc., for additional market impact.
Have been worked in Noshehra, Mardan, Charsada, Peshawar, Sawabi and GT road markets of KPK during mega activities of retail classification system (RCS) 2006, and retail classification mythology (RCM) 2007.Have been participated in PALL MALL launching in whole NORTH region.Communicating with marketing team and business relationship management for developing innovative marketing strategies and conveying the same to target audiences via promotional activities ATL/BTL.

Education

Virtual University of Pakistan
Bachelors, Bachelors in Science, BS‎
Business Administration
2017
Virtual University of Pakistan
Bachelors, Bachelors in Business Administration, BBA‎
Business Administration, Marketing
2013
Allama Iqbal Open University (AIOU)
Intermediate/A-Level, Intermediate in Commerce, I COM‎
Commerce
2008
Punjab University
Bachelors, Bachelors in Arts, BA‎
Arts
Grade C
2004
BISE Rawalpindi
Intermediate/A-Level, Intermediate in General Science, FA‎
Arts
Grade C
2002
BISE Rawalpindi
Matriculation/O-Level, Matric in Science, SSC‎
Science
Grade C
2000

Skills

Expert decision making
Expert selling to customer needs
Expert Accounts Administration
Expert Amin Management
Expert Automotive Sales Training
Expert Branch Support.
Expert British Accents
Expert Buisness Acquisition
Expert Business Acquisition
Expert Business Analysis Monitoring
Expert Business Development Process
Expert Business Development Strategies
Expert Business Problems Analysis
Expert Client Acquisition Skills
Expert Client Followup
Expert Closing
Expert Cluster Sales
Expert Command on sales & distribution process
Expert Commission Structures
Expert Conservation Awareness
Expert Cultural Sensitivities
Expert Customer Management
Expert Customer Oriented
Expert Database Management 
Expert Dealer Marketing
Expert Development Development
Expert Direct ales
Expert Distribution Handling
Expert Distribution Network Development
Expert End To End Sales
Expert Event Marketing Strategies
Intermediate Executive Presentation Skills
Expert Export Development
Expert h Operations Management
Expert Handling Assignments
Expert Health Ftness
Expert Hiring Team Building
Intermediate Individuals / Consumers
Expert Influential Communicator
Intermediate Inventory Planning
Expert Key Account Handling
Intermediate Key Account Management
Intermediate Knowledge of FMCG
Expert Leading Diverse Teams
Expert Live Demo
Expert Lubricant Sales
Intermediate Managing Large Teams =
Expert Managing Midsize Teams - 5 to 20 People
Expert marchantdizing
Expert Market Share Analysis

Languages

Expert Urdu
Intermediate English