Summary

Bilal Ahmed Wattoo is an experienced and highly skilled digital marketer with a proven history of working in the information technology and services industry. With over 8 years of experience, Bilal has earned a reputation for developing innovative solutions using various strategies and technologies.


Bilal has a strong educational background, with a Masters's in Marketing from 'The University of Lahore'. He is well-versed in digital marketing methodologies and marketing practices and has experience working across industries such as retail, bedding, and appliance retail.


In his most recent role, Bilal was responsible for the entire digital marketing lifecycle, from requirements gathering and analysis to design, development, testing, and implementation. He is proficient in a wide range of digital marketing, including search engine optimization, social media marketing, email marketing, Google Ads, and website development.


Bilal is a highly motivated and passionate person, with excellent communication and teamwork skills. He has experience leading digital marketing teams and has the ability to work independently as well. His goal is to continue to challenge himself and grow as a digital marketing expert by providing innovative solutions to complex problems.


If you are looking for a highly skilled and motivated Digital Marketer with a proven track record of delivering quality solutions, Bilal Ahmed Wattoo is an excellent candidate for your team.


Specialties:
✔️Digital marketing
✔️Content Marketing
✔️Content Writing
✔️Search Engine Optimization
✔️Social Media Marketing
✔️Search Engine Marketing
✔️E-Commerce
✔️Blogging
✔️Youtube Marketing
✔️Marketing Funnels
✔️Email Automation


✔️Cryptocurrency Marketing


Projects

Senior Digital Marketer at MRREPAIR.PK - Driving Growth Through Strategic
Digital Marketing Manager at CNT Logistics LLC
Sr. Digital Marketing Manager - Blockchain at Interware PVT

Experience

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Sr Digital Marketing Manager
Interware Pvt Limited
Sep 2023 - Present | Lahore, Pakistan

✔️Make a Hype for new Crypto Currencies✔️Create Blockchain Digital Marketing Strategies✔️Develop and execute comprehensive digital marketing strategies to meet organizational goals and objectives.✔️Manage and optimize campaigns on various platforms, including Google Ads, Instagram Ads, Facebook Ads, TikTok Ads, LinkedIn Ads, and SEO.✔️Conduct in-depth keyword research to identify opportunities for website optimization and improved search engine rankings.✔️Create engaging and persuasive ad copies that resonate with the target audience.✔️Monitor and analyze campaign performance data to identify areas for improvement and implement necessary adjustments.✔️Stay up-to-date with industry trends and best practices in digital marketing and make recommendations for continuous improvement.✔️Collaborate with cross-functional teams, including design, content, and development, to ensure seamless campaign execution.✔️Conduct A/B testing to optimize ad performance and conversion rates.✔️Generate regular reports and present key findings and insights to stakeholders.

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Digital Marketing Manager
CNT Logistic
Jun 2023 - Apr 2024 | Los Angeles, USA

Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization(SEO), Email Marketing, Send Marketing Messages (SMS) campaigns.Build and maintain our social media presence.Measure the overall ROI and KPIs of all digital marketing campaigns.Identify current marketing trends and insights.Optimize the costs and campaign performance based on these insights.Develop creative digital marketing growth strategies.Plan, execute and measure conversion tests to create strategic planning accordingly.Work with internal teams to create landing pages and improve the consumer experience.Use your analytical abilities to assess the experience of our audience over multiple channels.Help in setting and optimizing marketing funnels (e.g, click funnel, conversion funnel, etc).www.cntlogistic.com

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Digital Marketing Manager
MRREPAIR.PK
Dec 2018 - Mar 2023 | Lahore, Pakistan

www.mrrepair.pk
✔️Develop the digital marketing strategy by studying economic indicators,monitoring changes in supply and demand, identifying customers and theircurrent and future needs, and monitoring the competition.✔️Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.✔️Design, build and maintain our presence on social networks.✔️It contributes to marketing effectiveness by identifying short-term and long-termissues that need to be addressed.✔️Measure and report the performance of all digital marketing campaigns andevaluate them against objectives (ROI and KPI).✔️Identify trends and insights, and optimize spend and performance based oninsights.✔️Brainstorm new and creative growth strategies through digital marketing.✔️Plan, execute and measure experiments and conversion tests.✔️Collaborate with internal teams to create landing pages and optimize the userexperience.✔️It uses strong analytical power to assess the end-to-end customer experienceacross multiple channels and customer touchpoints.✔️Identify conversion hotspots and delivery points and optimize user funnels.✔️Completes the operational requirements of the digital marketing department byscheduling and assigning employees and tracking work results.✔️Maintains digital marketing staff by recruiting, selecting, orienting, and trainingemployees.✔️Maintains job results of digital marketing staff by coaching and discipliningemployees; and planning, monitoring, and evaluating the results of thework.✔️Develop digital marketing staff by providing information, educationalopportunities, and experiential growth opportunities.

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Digital Marketing Manager
Saim Centre (Al Fatah Electronics Group)
Aug 2014 - Nov 2018 | Lahore, Pakistan

✔️Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.✔️Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.✔️Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.✔️Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.✔️Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.✔️Identifies marketing opportunities by identifying consumer requirements; defining market, competitor\'s share, and competitor\'s strengths and weaknesses; forecasting projected business; establishing targeted market share.✔️Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.✔️Sustains rapport with key accounts by making periodic visits; exploring specific needs.

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Retail Manager
Master Molty Foam
Jan 2012 - Mar 2014 | Lahore, Pakistan

✔️Completes store operational requirements by scheduling and assigning employees; following up on work results.✔️Maintains store staff by recruiting, selecting, orienting, and training employees.✔️Maintains store staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results.✔️Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.✔️Identifies current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.✔️Ensures availability of merchandise and services by approving contracts; maintaining inventories.✔️Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends.✔️Markets merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios.✔️Secures merchandise by implementing security systems and measures.✔️Protects employees and customers by providing a safe and clean store environment.✔️Maintains the stability and reputation of the store by complying with legal requirements.✔️Determines marketing strategy changes by reviewing operating and financial statements and departmental sales records.✔️Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.✔️Maintains operations by initiating, coordinating, and enforcing program

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Customer Acquisitor
METRO/MAKRO Cash and Carry
Mar 2009 - Jan 2012 | Lahore, Pakistan

✔️Conduct market research to identify selling possibilities and evaluate customer needs✔️Actively seek out new sales opportunities through cold calling, networking, and social media✔️Set up meetings with potential clients and listen to their wishes and concerns✔️Prepare and deliver appropriate presentations on products/ services✔️Create frequent reviews and reports with sales and financial data✔️Ensure the availability of stock for sales and demonstrations✔️Participate on behalf of the company in exhibitions or conferences✔️Negotiate/close deals and handle complaints or objections✔️Collaborate with the team to achieve better results

Education

University of the Punjab
Diploma, ‎
Digital Marketing
Completed
2018
University of Lahore
Masters, , MBA‎
Marketing
CGPA 2.6/4
2008
The Superior College
Bachelors, , B.Com it‎
Commerce
Percentage 50%
2006
Nicon Group of Colleges
Diploma, ‎
Web Designing
Incomplete
2001

Skills

Expert SOCIAL MEDIA HANDLER
Expert 3D Compositing
Expert B2B Business Development
Expert B2b Lead Generation
Expert B2B Marketing Strategies
Expert Brand Advertising
Expert Brand Awareness
Intermediate Branding
Expert British Accents
Expert Business Development
Intermediate Canlendar Management
Expert Communication Skills
Intermediate Competitors Analysis
Expert Content Management
Expert Content Audit
Expert Content Development
Expert Content Management
Expert Content Marketing
Expert Content Marketingc1
Expert Content Strategy
Intermediate Content Writing
Expert Cooordination Skills
Expert Creative Design Making
Expert Creative Social Management
Intermediate Creative Writing
Intermediate Critical Thinking
Expert CRM Analysis
Beginner CRM Command
Expert Customer Relations Management
Expert Data Analysis
Intermediate Data Analytics
Expert Design Management
Expert Digital Business Development
Expert Digital Communication Skills
Expert Digital Marketing
Expert Digital Marketing Analysis
Expert Digital Marketing Management
Expert Digital Media Knowledge
Expert Digital Media Management
Expert eCommerce SEO
Expert eCommerce Consultancy
Expert eCommerce SEO
Intermediate Email List Generation
Intermediate Email Marketing
Expert Facebook Ads
Expert Facebook Data Handling
Intermediate Fluent i English
Intermediate Fluent in English
Expert Food Labeling
Intermediate Global eCommerce

Languages

Intermediate Punjabi
Intermediate English
Expert Urdu

Companies Followed

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