Summary

To contribute towards the growth and development of a dynamic organization where
opportunities to grow both personally and professionally are ample and where I can utilize
my skills effectively & efficiently with unique ideas.

Experience

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Field Marketer
Gumcorp Pvt Ltd
Jul 2023 - Present | Faisalabad, Pakistan


Sales & Marketing Brand  Kernel PopMajor AccountsModern Trade (IMT & LMT)
Metro cash and carry
Imtiaz Super Mart
Chase Up
Carrefour
Al fatah
New Bambino
City cash & Carry stores
SB Departmental stores
More then 25 Stores.

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Key Account Field Sale Officer
Hilal Food & Care Pvt Ltd
Sep 2022 - Jul 2023 | Faisalabad, Pakistan


Sales & Marketing Major AccountsModern Trade ( LMT)
Chase Up
Al fatah
New Bambino
City cash & Carry stores
SB Departmental stores
More then 25 Stores.

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MERCHANDISER (LMT)
Colgate Palmolive Pakistan
Dec 2019 - Sep 2022 | Faisalabad, Pakistan


Ensure all in-store fundamentals i.e. Shelf shares, Secondary displays, POSM, pricing are intact as per contractual alignments. Ensure aligned initiatives are executed best in classIdentify opportunities i.e. out of stocks on any sku, golden points, pricing, shelf shares etc. and get it fix after coordinating with store team or escalate otherwise.
Leverage current plans/supports to deliver volume targets assigned by suggesting ordering.
Ensure stocks are timely replenished on shelves.
Perform other related duties or assignments as directed.
Continuous Improvement.
Execution Prodective more the 5 stores daily

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Merchandiser (IMT)
Colgate Palmolive Pakistan
Jun 2019 - Dec 2019 | Faisalabad, Pakistan


Working in International Modern TradeMetro cash and carry Faisalabad

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Sale Executive (LMT)
INNOVATIVE BISCUITS
Aug 2018 - May 2019 | Faisalabad, Pakistan


Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
Develops and manages sales/marketing operating budgets.
Monitors competitor products, sales and marketing activities.
Guides preparation of marketing activity reports and presents to executive management .
Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
Inform customers about discounts and special offers Ensuring stock levels are well maintained.
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews.
Preparing and completing action plans implementing production, productivity, quality.
Maximizing company profit

Company Logo
Merchandising officer IMT
Packages Limited
Jan 2014 - Jul 2018 | Faisalabad, Pakistan


Experience - CPD Merchandising Officer , in Metro (cash & carry) Faisalabad from Packages-Ltd(Rose Petal Tissues). Department Detergent and Toiletries.
Stock replenishment according to planogram & categories.
Maintains store shelves by observing displays of company products, removing damaged or freshness-dated products, providing optimum display of products.
Working closely with visual-display staff and department heads to decide how goods should be displayed to maximize sales.
Stock display (O.S.D) for getting maximum sale Communication with customer, finding out and responding to their requests provision of highly positive and customer oriented approach.
Stock received according to Proposal order & supplier delivery Note.
Promptly communicate trade and competitors information to management.
Ensure shelf and warehouse stocks are correctly audited, rotated (FEFO), and the short expiry issues are properly handled in line with company policy.
Completes call report by observing display and pricing of competitors\' products & maintain daily stock & sales report.
Helps field sales representatives with special promotions by setting-up displays at aisle ends checking daily on special promotions observing customer reaction to special promotions forwarding observations to management removing promotions at end of special promotion period.
Monitoring slow sellers and taking action to reduce prices or set promotions as necessary. Sale responsibility and stock display improvement of the I.M.T department condition stander.
Checking stock level and guarantee periods of good. Deal whole sale customer for getting maximum sale.
Ordering goods with department manager, provision of their replenishment and placement.
Responsibility for goods placement level and stock level.
Discus with major customer manager Trade, HO.RE.CA, Offices & Institutional for getting maximum sale.
Cooperation with store departments staff.

Education

Allama Iqbal Open University (AIOU)
Bachelors, Bachelors in Arts, Mass Communication‎
Journalism
Percentage 60%
2016

Skills

Beginner Accounting Knowledge
Intermediate Advertisement Knowledge
Beginner Analytical Skills
Beginner Audit Reports Management
Beginner B2B Business Development
Beginner B2B Sales
Beginner Barometric Attendance Installation
Beginner Brand Activation
Beginner Brand Advertising
Intermediate Brand Development
Beginner Brand Development Strategies
Beginner Brand Management
Intermediate Business Development
Intermediate Business Travel Management
Intermediate CEM Deployment
Beginner Channel Sales Development
Beginner Commercial Awareness
Intermediate Communication Skills
Beginner Computer Literacy
Intermediate Cooordination Skills
Intermediate Coordination
Beginner Corporate Sales
Intermediate Craft Command
Expert Creative Merchandising
Intermediate Customer Dealing
Intermediate Customer Relationship
Intermediate Data Collection
Beginner Digital Marketing Analysis
Beginner Distributors
Intermediate Document Preparation
Beginner Employee Management
Beginner Export Development
Intermediate Field Inspection
Intermediate Field Recording
Beginner Financial Statement Auditing
Beginner Fleet Management
Intermediate Global Travel Management
Beginner Grocery Industry Knowledge
Beginner Health & Safety
Beginner Hospitality Management
Beginner Human Resource Planning
Intermediate Interpersonal Leadership
Intermediate Interpersonal Skills
Intermediate Inventory Control
Intermediate Inventory Management
Intermediate Inventory Planning
Beginner Knowledge of Air Travel
Expert Knowledge of FMCG
Beginner Korean Teaching
Intermediate KPI Implementation

Languages

Intermediate English
Expert Urdu