Summary

As an aspiring Sales Expert, I leverage 10+ years of territory sales operations and distribution management experience to drive profitability and growth. Throughout my career, I have been optimizing sales & marketing processes and developing a highly competitive workforce. As Sales Manager at Metro Pakistan, we extended our business operations to outskirts of Faisalabad and succeeded. We optimized the productivity of sales force through a monitoring and control system to timely address performance gaps. Furthermore, We engaged 1500+ customers in the assigned territory and boosted business growth by offering vast range of products.
Another feather in our cap is when we boosted territory sales via mobilization of the workforce. We designed strategic sales plans, led a 2-membered team and a field force of 40 personnel. We also managed and tracked teams’ performance; fixed productivity issues through capacity building training, product/service awareness sessions, follow-up meetings and field visits.
Below is a snapshot of my accomplishments:
OPTIMIZES SALES OPERATIONS: Streamlined inventory and sales operations and planned promotional activities for faster stock liquidation and reduced damages. Defined credit terms and timelines for seamless recoveries; reduced credit risks.
DRIVES BUSINESS GROWTH: Collaborated with merchandising team to enhance product visibility as per terms of Share of Shelf (SOS), On-Shelf Availability (OSA), Out of Category Display (OCD) and Planograms; devised Go to Market (GTM) strategies and contributed to increasing products market share.
A critical factor in my success has been developing regular and transparent communication channels between stakeholders. This allows me to set realistic expectations for deadline adherence and goals for teams, as well as clients.
If you want to work with someone who optimizes sales operations by synergizing distribution, key account management, and customer service, email me: [email protected] or call at +92-333-4762616
KEY SKILLS: Sales, Distribution, Operations, Profitability, Sales Planning

Experience

Company Logo
Sales Manager
Metro Cash & Carry Pakistan
Oct 2020 - Present | Faisalabad, Pakistan


Responsible for primary and secondary target achievement in FMCG products.
Monthly Sales forecasting, sales planning and managing order bookers to achieve numbers.
Build and foster strong customer relationships within a particular region.
Manage sales promotions, stock’s ordering and stock replenishment to achieve sales figure.
Manage and organize the sales operations to the customers in right specifications to achieve sales targets.

Company Logo
Assistant Sales & Distribution Manager (For Unilever)
Muller & Phipps Pakistan (Pvt) Limited
Nov 2019 - Jul 2020 | Faisalabad, Pakistan

As an ADM Muller & Phipps, I led distribution & sales operations in the assigned territory. I oversaw distribution & sales operations of Unilever’s FMCG products and met volume/value wise primary & secondary sales targets. Furthermore, my work also involved the formulation of strategies to improve product reach and visibility in all major sales channels.
Below is a snapshot of my accomplishments:
IMPROVES INTERNAL PROCESSES: Collaborated with partners and devised incentives plan to boost sales growth. Optimized inventory control through management of stock coverage.
LEADS SALES OPERATIONS & BOOSTS PERFORMANCE: Supervised sales, supply, and inventory operations, ensuring all brand and product-wise targets are met, developed an effective monitoring and control mechanism to address performance gaps.
KEY SKILLS: Stakeholder Management, Sales, Customer Service, Distribution Management, Credit Management, Distributor Relations, Commercial Operations, Process Optimization, Business Reporting, Communication Skills, Presentation Skills, Team Leadership, Sales Training, Profitability, Target Achievement, Strategy Formulation, Marketing Campaigns, Promotional Activities, Invoicing, Field Force Management.

Company Logo
Field Sales Manager
Premier Agencies (Lhr-Fsd-Grt-Sgd)
Dec 2016 - Nov 2019 | Faisalabad, Pakistan

PSPL business involves sales and distribution of FMCG, consumer and pharmaceutical products all over Pakistan. As a Field Sales Manager, I led the 6-membered team of supervisors and field force of 28 sales representatives and looked after-sales operations in the Gujrat, Lala Musa, Khariyan, Sarai Alamgir, Phalia, Mandi Bahauddin and other areas.I oversaw commercial and sales operations, developed territory wise plans to boost business growth, planned promotional campaigns, formulated credit terms to create a win-win situation, designed monitoring and control mechanisms to track performance, and identify gaps for timely rectification.Below is a snapshot of my accomplishments:IMPROVES PRODUCTIVITY: Supervised territory sales operations for a broad client portfolio; devised growth strategies and set KPIs to achieve sales targets.ACKNOWLEDGED FOR OUTSTANDING PERFORMANCE: Received the award of Best Performance BOE in ASC 2017-18 and Best Credit Handler award in ASC 2018-19.KEY SKILLS: Business Development, Trade Marketing, Performance Management, Business Relationship Management, Promotional Campaign Management, Training & Development, Lead Generation, Conflict Resolution, Negotiation Skills, Promotional Activities, Campaign Management, Order Management, Stock Management

Company Logo
Sales Team Leader
Al Baraka General Trading LLC
Sep 2015 - Nov 2016 | Abu Dhabi, United Arab Emirates

Al Baraka General Trading LLC is a reputed trader in the home care, personal care and food brands in Abu Dhabi. As a Sales Team Leader, I boosted overall sales by improving product availability and on-site visibility; increased customer base.
KEY SKILLS: Sales Management, Operations Management, Team Management, Performance Optimization, Productivity Enhancement, Sales Planning, Business Development, Key Account Management, Commercial Acumen, Resource Management, Customer Retention

Company Logo
Sales Manager
Pakland International Pharmaceuticals
Aug 2012 - Aug 2015 | Lahore, Pakistan

Pakland International business involves the sales and distribution of quality control lab instruments in the pharmaceutical industry for the assessment of medicines quality in Pakistan. As a Senior Manager, I led a 3-membered team and sales operations of QC equipment to pharmaceutical client companies.
Below is a snapshot of my accomplishments:
DRIVES BUSINESS GROWTH: Boosted sales by 23% in 2015 by building product awareness through demo sessions to highlight equipment quality.
BOOSTED PROCESS EFFICIENCY: Decreased TAT on treasury system closing balance reconciliation through improvements in processes and in-house treasury system.
KEY SKILLS: Target Planning, Merchandizing, Trade Marketing Activities, Campaign Management, Invoicing, Distribution Management, Key Account Management, Business Development, Sales, Operations, Marketing, Planning           

Company Logo
Business Development Officer
Meezan Bank Limited
Mar 2011 - Aug 2012 | Lahore, Pakistan

Meezan Bank is one of the fastest-growing banks of Pakistan in the history of the banking sector of the country.
Below is a snapshot of my accomplishments:
ACCOMPLISHED SALES TARGETS: Achieved monthly deposit targets through improved customer service and business development. Bettered client portfolio through upselling of banking services.
KEY SKILLS: Customer Service, Business Development, Sales Growth, Target Achievement, Customer Retention, Client Relationship Management, Query Handling, Business Growth Planning

Company Logo
Collection Officer
Citi Bank Consumer Sales & Services Center
Feb 2008 - Dec 2009 | Lahore, Pakistan

Citibank, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citibank provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. I worked for personal loan collection in hard core 90-120.

I was responsible for

Locate customers using background cheques, loan documents, and other paperwork or databases.

Inform clients of overdue accounts and amount currently owed.

Attempt to collect payment.

Ensure all customer information is correct, including phone numbers and addresses.

Listen to customer's story and determine if debt can be collected.

Set up repayment plans and new terms of debt collection.

Offer advice to clients for loan settlement without paying interest.

Record new commitment to repay debt.

Education

Virtual University of Pakistan
Certification, Specialization in Marketing‎
International Marketing, Marketing and Brand Management, Advertising & Pro
Completed
2018
National University of Modern Language (NUML)
M-Phill, MBA‎
Finance
Completed
2013
University of the Punjab
Bachelors, Bachelors in Commerce, B.Com‎
Commerce, Business Education, Business Administration
Percentage 51%
2009

Skills

Expert Accounts / Manager
Expert Accounts Administration
Expert Administration Knowledge
Expert Aesthetic Procedures Knowledge
Expert Aftersales
Expert American Acssant
Expert Amin Management
Expert Analytical Skills
Expert B2B Manager
Expert Bio Surgery
Expert Book Keepinf
Expert British Accents
Expert Build Strong Teams
Expert Business and Financial Acumen
Expert Business Development Process
Expert Business Development Strategies
Expert Business Growth Planning
Expert Business Purchases
Expert Business Relationship Management
Expert Business Reporting
Expert Business Strategy
Expert Campaign Management
Expert Client Meetings
Expert Client Relationship Management
Expert Client Resolution
Expert Commercial Acumen
Expert Commercial Operation
Expert Conservation Awareness
Expert Corporate Sales Management
Expert Credit Management
Expert CRM Analysis
Expert Customer Acquisition
Expert Customer Retention
Expert Database Management 
Expert Delegation & Empowerment
Expert Delivering Results
Expert Digital Control Systems Command
Expert Direct ales
Expert Distribution Team Management
Expert Distribution Acquisition
Expert Distribution Deals Command
Expert Distribution Management
Expert Distributor Relation
Expert End To End Sales
Expert Energizing people
Intermediate Enterprise Sales
Expert Equipement Maintenance
Expert Event Marketing Strategies
Expert Export Development
Expert Field Force Management

Languages

Expert English

Companies Followed

See More