Summary

Experienced Communication Officer with a proven track record in crafting compelling narratives and executing effective communication strategies for both government and private sector. Skilled in leveraging both traditional and digital platforms to enhance organization's visibility and engagement. Proficient in developing and implementing communication plans tailored to diverse audiences and stakeholders. Adept at fostering positive relationships with media, clients, and internal teams to drive organizational goals. Seeking to bring creativity, strategic thinking, and communication expertise to a dynamic team.

Key Skills:

Strategic Communication Planning
Media Relations
Content Development
Digital Marketing
Stakeholder Engagement
Event Media Planning and Coordination
Crisis Communication
Team Leadership

Experience

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Research Associate (Media Marketing)
Trade Development Authority of Pakistan (TDAP)
May 2021 - Present | Karachi, Pakistan

o Managing all the social media accounts of TDAP
o Preparing digital media strategies of TDAP’s events and divisions (EHCS, WEXNET, TEXPO)
o Liaison & coordination with third parties for TDAP’s digital media
o Developed social media policy for the organization and employees

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Assistant Manager Marketing
The Diabetes Center
May 2019 - Present | Islamabad, Pakistan

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Marketing Executive
Shaigan pharmaceuticals
Jan 2018 - May 2019 | Rawalpindi, Pakistan

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Digital Media Manager
Leo Communications (Pvt) Ltd.
Jan 2017 - Sep 2017 | Islamabad, Pakistan

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Team Lead Reasearch & Development
MediaPro
Feb 2016 - Dec 2016 | Rawalpindi, Pakistan

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Marketing Executive
IEC Pvt. Ltd
Jan 2015 - Dec 2015 | Islamabad, Pakistan

Education

National Defence University, Islamabad
M-Phill, International Relations‎
International Political Economy, Politics and International Relations
Completed
2017
Foundation University
Bachelors, BCS/BS, BS (Hons) Media and Communications‎
Advertising and Public Relations, Media Management, Research Methodology
2015

Skills

Beginner Adobe Illustrator
Intermediate Business Understanding
Intermediate Conservation Awareness
Beginner CorelDRAW
Beginner Editor Skills
Intermediate Education Program Development
Beginner Handling Assignments
Beginner Laboratory Operations Management
Expert Oral Written and Communication
Intermediate Partnership Management
Expert Presentation Skills
Intermediate Proposal Generation
Intermediate Researching
Intermediate Social Media Strategises
Intermediate SPSS
Intermediate Student Assesment
Intermediate علم الأشعة البعادي
Intermediate عملية تطوير الأعمال

Languages

Expert Urdu
Expert English

Companies Followed