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Summary
I am a Google Analytics Certified/Google Adwords Certified/Microsoft Bing Accredited Digital Marketing Strategist eager to take on Challenges.
I am highly motivated and confident Digital Marketing professional who has a successful experience (track reccord) of making online SEO, PPC, Display Ads & SMM campaigns profitable since 2007.
I possess solid exposure to Digital Marketing and related disciplines as I have carefully observed latest Google Updates and Generated organic leads for Clients since 2007. I have a strong background experience in emerging disciplines of SEO, SEM (PPC), Adwords Display Adverts, SMM Trends, best practices and in evolving strategies to continually improve a websites performance in search results and to increase Digital Presesence (Brand Awareness) & Conversion (Sales/Leads).
I possess highly technical knowledge of the Digital Marketing industry along with a very good strategic approach towards common Digital Marketing Issues, Website Ranking problems and website protection from Competitors & Google Updates. I am currently looking for a suitable position with a reputable and encouraging organization where my efforts can yield growth for the organization and where my skills can flourish aswell.
I have valid proofs & documents to support my skills.
I have been producing online sales of over 1-3 Million PKR per Month for my previous Organizations.
Projects
Experience
Head of Digital Marketing Department
Leading the Digital marketing Dept. of Pakistan\'s First Premium Online Dental Supplies Store since its very Launch in June, 2020. Since my joining we put the company on right Digital marketing Track due to which we established it as a Leading Online Dental Supplies Store within a Short span of 16 Months.My role here to keep track of all the Digital Marketing Activities & Aspects to ensure Sustainable Growth of the Company in the Longrun. Duties which I am curently performing / looking after here includes :
Website Development as per latest SEO Standards for better UI/UX
Search Engine Optimization (On-Page & Off-Page)
Website Structiong (SILOs) for better Rankings
Website SEO Content Plan for Ranking Product Pages
PPC / SEM Ads (Search Ad Campaigns)
Google Display Ad Campaigns
Youtube Video Ad Campaignsd
Social Media Content Plan & Organic Posting on Social Platforms
Facebook Ads using Facebook Ads Manager; major focus on Product related Carousel Ads & Video Ads.
Keeping Track of Orders coming from various Traffic Channels : Organic, Direct, Referral or Social Traffic for further Optimizing the Conversions/Sales.
Using Google Analytics for tracking eack Order : its City, Traffic Source etc.
Conversion Optimization with the Help of data gathered via Google Analytics to measure week-over-week / month-over-month perforemance from various traffic channels & their overall Conversions.
Hands on experince in Adobe Phtoshop to design Creatives incase needed in Emergeny or Urgency.
Keeping eye on all key metrics of Google Search COnsole so as to make sure that our Inbound Marketing (SEO) Strategy is on the right path.
Keeping eye on all the client side communication going between CSRs & the CLients to further enhance the Conversions.
Call tracking via Google Analytics to measure the Performance of Lead Generation month-over-month i.e. how many called the UAN via various Traffic Sources to futher ficus on the leading traffic sources for lead generation.
Trainer Digital Marketing in Chief Minister eRozgaar Program
My role was to Train the Graduates from various universities on the topic of Digital Marketing from Scratch to Advance Level including the following aspects :
SEO (On-Page & Off-Page)
PPC/SEM Campaign Launch & Optimization
Content Writing for SEO
Content Marketing via Blogging
Lead Generation via Inbound Marketing
Google Analytics for Traffic Analysis for Future Digital Marketing Plans
Youtube Channel Creation
Youtube Video Optimization
Conversion Analysis
Split Testing
Website Conversion Optimization & related topics.
Head Digital Marketing
I plan & implement all aspects of Digital Marketing SEO, SEM/PPC, Display Advertisements & Social Media Campaigns. Manage a marketing team to get Digital Marketing campaigns up & running efficiently to ensure best ROI.
Chief Training Officer (CTO)
Conducting Training Sessions & Seminar On Digital Marketing
(SEO, PPC, Dislay Ad Campaigns, Google Analytics, Google Web Master Tools & WordPress)
2 days a Week | 7:00 PM to 9:00 PM
Head of Organic & Paid Search Marketing (SEO, PPC & Display Ads)
I am responsible for managing all the Operational Aspects of the company\'s Digital Marketing Tasks ranging from Strategy Development, Planning, Implementation of SEO, Web Analytics, Display Ads & SEM/PPC Campaigns.
Senior SEO Consultant/Project Manager
Managed Team of SEO Executives in managing 13 Projects of UK based clients. Ensuring timely completion of Projects, Task Assigning to Junior Staff, Monitoring on daily basis & Project quality assurance. Managing day to day Digital Marketing SEO & PPC Campaigns and Reporting to Senior Management.
Local & Foreign Freelance SEO & Digital Marketing Projects
Performing Local & GLobal SEO on Local & FOreign Projects.
