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Summary
I am a resourceful Manager with extensive experience in food services and aspire teams to perform and build an achieving culture by following the fundamentals and track record of success multi-tasking in dynamic environments.
I am an accomplished, impeccable, and performance-driven Food & Beverage Sales Manager with expertise in distribution operations, sales promotion, food services, and key account management along with extensive experience in leading MNC’s. Oversee budget financing forecast for the region, bottom ups and sales forecasting, sales promotion, and consumer promo development by discussing with business teams. Adeptly monitor coordination with sales automation teams and e-commerce teams, ensuring controls of market returns and coordination with sales control. Well versed in ensuring smooth operations of distributors and business partners, channel-wise growth plans and execution, financial muscles and assure timely payments from customers. Proven track record of establishing food sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products. Builds strong relationships with clients, collect database and contacts customers to understand their needs, utilize system databases, and examine reports for forecasting and marketing trends by executing promotional strategies.
My key skills includes Food & Beverage Sales, Distribution Operations, FMCG Sales, RTM Development, Sales Promotion, Key Accounts Management, Brand Activations/Event management, Market Development, Category/Channel Sales Development, Customer Management, Trade Marketing/Activations, Shopper Immersions, Sales Development, Supply Chain, Trade Spending Management, Safety Culture/Organizational Change and Cross-Functional Leadership
My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such, I would welcome a discussion regarding opportunities with your organization that fit my background.
Projects
Experience
Regional Sales Manager
Implemented and updated regional field sales plan based on the cycle plan and growth plan; formulated regional ICP plans and CCSD/key accounts activities by assuring market Intelligence and reporting.
Key Accomplishments:
· Supervised distribution management of the region in terms of environment, compliance of nestle quality management and good warehousing, traceability, and market hygiene.
· Monitored working conditions, network infrastructure, and RTM, close coordination with supply chain (in-time ordering and replenishment), channel and category plans development
· Assured RTM Development in Direct Cities and White Spots identification in outstation markets. Provided the ‘go to market’ model for business partners and growth of Tier C sub-distributors (Multan Region 2019/2020).
· Achieved Highest Organic Growth nationally for Food and Beverage business (Year-to-date 2017).
· Oversaw implementation of ‘Picture of Success’ at market place on priority channels and increased numbers on Weighted OOS. POS Champion Region Gujranwala H1 2018.
· Executed ‘Shopper Immersions’ on different brands like Maggi Noodles, House of Nido, Milkpak, Nesvita, and Fruita Vitals along with brand and Category and Channel teams.
Sales Promotion Manager
Lead proper replenishment and reduced ‘Out of Stocks’ incidents in trade and attained the highest number of POS compliance nationally in Q1 16’.
Key Accomplishments:
· Examined Hot spots identification at trade level integrated towards the primary and secondary merchandising and branding. Monitored tertiary sales and merchandising through ‘Mobile Merchandising Application’.
· Forecasted trade and product marketing plans of volumes, cycle activities, merchandising, and brand visibility.
· Checked track on market intelligence, planning, management & effective utilization of trade assets and ensure every trade asset gives the optimal ROI. Trained, managed, and developed regional teams by providing coaching.
Key Accounts Manager
Assimilated commercial planning of the Lahore region and Key Accounts Distribution Re-Vamping (Center Zone-Punjab) for the year 2014 and 2015; recognized for CWCN activation in Pakistan at Organizing NSMC-2014
Key Accomplishments:
· Managed Local modern Trade, Direct accounts (CSD’s and USC’s) along with Nestrade Business in Center Zone comprising of Lahore, Multan, Faisalabad and Gujranwala Regions. Conducted trainings on ICE during the year 2014.
· Oversaw a business of more than a billion per annum. Last 4 years CAGR was 20%. Ensured planning and execution of customer plans and actionable insights in line with company and channel plans.
· Planned store specific activations to drive growth and visibility KPI’s. Organic growth grabbed in 2014 was a healthy double-digit. 30%+ growth at direct accounts (USC’s and CSD’s).
· Pilot the project of driving direct accounts like Utility Stores and Canteen Stores Department in Center Zone. Highest growth attained in 2014 nationwide (32% and 37% respectively).
· Developed consolidated distribution warehouse for modern trade in Lahore with separate ‘Ship to Code’. Inaugurated by Mr. Magdi Batato (MD Nestle Pakistan). Successful audit ratings all along in GWP, SHE and CCVP.
Area Sales Manager
Assured achievement of area targets, Growth and Brand-wise objectives. Direct and Handling distribution models
Key Accomplishments:
· Oversaw area consolidation in Gujranwala City and revamped geographical territories, appointment of additional distributors and volume growth achieved was 28% for the year 2011. Project Baron and Project Reach.
· Visited BAT Bangladesh for a study tour on ‘Dark Market Scenario’ (Pakistan Tobacco Company - 2007). Visited BAT Malaysia. (Sales and Marketing Conference - 2008).
· DX implementation in Multan market including Brand Value Segmentation and a complete revamp of distribution operations in Multan (Pakistan Tobacco Company - 2007).
· Rajanpur Section Up-gradation through Retail Census and revamping of distribution operations (Pakistan Tobacco Company – 2007). Revamping of Lahore market and ‘Distribution Excellence (DX)’ implementation (Pakistan Tobacco Company - 2008). Retail Census Methodology in Bahawalpur Section (Pakistan Tobacco Company – 2006).
· Piloted sub-distribution operations project in Hasilpur Section and achievement of consumer contacts targets (Pakistan Tobacco Company – 2006).
