Summary

Avid learner, enthusiastic and creative commerce graduate with 3 years of experience in Qualitative Marketing Research followed by 1 year of experience in Quality Assurance. Strengths include learning new concepts with ease, leading projects, ability to establish priorities, positive attitude and proficient in communication skills.

Projects

Consumer behavior towards superstores in comparison with general Stores

Experience

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Supply Executive
Careem Networks Pakistan (PVT.) Limited
Nov 2017 - Present | Karachi, Pakistan

 Draft and implement quality assurance policies and procedures
 Evaluate adequacy of quality assurance standards
 Investigate and resolve customer complaints and non-conformance issues
 Review the implementation and efficiency of quality and inspection systems
 Collect and compile statistical quality data
 Analyze data to identify areas for improvement in the quality system
 Develop, recommend and monitor corrective and preventive actions
 Prepare reports to communicate outcomes of quality activities
 Identify training needs and organize training interventions to meet quality standards
 Liaising with safety and security department for critical/sensitive complaints

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Research Executive
The Research Solutions Pakistan
Feb 2014 - Nov 2017 | Karachi, Pakistan

1) Design research methodology

2) Assist in the development of moderator guide to ensure the necessary data is captured
3) Manage the Recruitment process
4) Write FGDs/ In-depth interviews’ transcripts
5) Formulate analysis plan
6) Assist in the development of final report and present to management and clients
7) Analyze consumer demographics, preferences, needs, and buying habits
8) Translate insights into actions to support company initiatives

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International Business Development Executive
Interactive Communication
Jan 2017 - May 2017 | Karachi, Pakistan

RESPONSIBILITIES:
1- Identifying new sales leads
2- Pitching products and/or services
3- Maintaining fruitful relationships with customers

Education

KASBT (Khadim Ali Shah Bukhari Institute of Technology)
Masters, Masters in Business Administration, MBA - Marketing‎
Marketing, Marketing (Brand Management, Consumer Behavior)
CGPA 3.4/4
2018
Federal Urdu University of Arts, Sciences and Technology
Bachelors, Bachelors in Commerce, BS (Commerce)‎
Commerce, Marketing Management, Business Management
CGPA 3.4/4
2015
Sindh Muslim Arts & Commerce College
Intermediate/A-Level, Intermediate in Commerce, ICOM‎
Commerce
Grade B
2011
Nasra Secondary School (DHS Campus)
Matriculation/O-Level, Matric in Science, SSC‎
Computer Science
Grade B
2009

Skills

Expert Accounts / Manager
Intermediate Customer Acquisition
Intermediate Front Office Support
Intermediate Handling Assignments
Expert Internet Explorer
Expert Presentation Skills
Intermediate RESTful APIs
Beginner TikTok Knowledge

Languages

Beginner Arabic
Expert English
Expert Urdu

Companies Followed