Summary

I possess around 2 years of experience in marketing and brand development related roles. With a strong inclination towards branding, advertising and marketing, my experiences over the course of my studies and professionally have been diverse – from consumer research, overseeing of product launches, designing and execution of campaigns to on-ground activities for organisations. Also, pursuing a Master’s Degree focused in Marketing and Media Management from Institute of Business Management.


Projects

Hikma Online

Experience

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Assistant Brand Manager
SHAFFER by Grace Fabrics
Jul 2021 - Present | Karachi, Pakistan

- Assisting brand manager in coordinating and communicating company\'s brand promotion activities.- Assist in developing promotional strategies for brand awareness and profitability.- Managing social media content and working with marketing agencies to develop engaging, creative and innovative content for regularly scheduled posts, which and promote brand-focused messages.- Design and plan marketing collateral for company and products.- Co-ordinate with external and internal stakeholders for end-to-end management of brand activation campaigns.- Planing shoots and coordination with production houses for all kind of shoots.- Develop and optimise marketing campaigns (Product launch & promotion).- Managing all kind of PR activities.- Provide necessary assistance to marketing manager in all activities pertaining to brand building.- Work with research and development team and technical application team to convert innovative business ideas into saleable product.- Coordinate with sales team to analyse the result of mar-com activities.- Implementation and regulation of basic brand protocols at retail outlets and online store.- Preparing annual marketing budgets, and tracking budgets with an eye towards maximising gains and reducing costs.- Generate bi-weekly and monthly reports on brand performance, sales and all marketing projects.

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Project Trainee (Brand)
SHAFFER by Grace Fabrics
Mar 2021 - Jul 2021 | Karachi, Pakistan

- Implementation and regulation of basic brand protocols at retail outlets and online store.- Conducting inspection of all ongoing activities in the retail segment.- Maintain standardisation and communicating brand goals to sales staff.- Assist in developing promotional strategies for brand awareness.- Co-ordinate with external and internal stakeholders for end-to-end management of brand activation campaigns.- Coordinate with sales team to analyse the result of mar-com activities.- Supervising the retail setup to make sure that all elements are according to the brand guideline.- Implementing customer relationship management strategies to enhance the customer experience.- Preparing reports on 4P\'s of brand, pointing out the possible threats and weaknesses of brands along with the proposed solutions to overcome highlited issues.

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Business Development & Marketing Executive
DigiTest
Jan 2020 - Mar 2021 | Karachi, Pakistan

• Coordinate with business units to support new product developments and existing product enhancements.• Design and plan marketing collateral for company and product and services.• Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.• Managing the digital projects end to end, mainly which are related to CMS website or portfolio site or landing pages.• Work with development team in performance analysis of new products and enhancements.• Work with support team to evaluate complex customer problem, identify root causes and derive resolutions.• Guide support team in addressing customer problems within established response time.• Analyze customer suggestions and recommend product revisions.• Document support activities, customer issues and resolutions for reference purposes.• Getting training material developed from the content and graphics team.• Assessing client briefs and proposing scopes of work, including investigations into various possible methodologies.• Guiding the client through the onboarding process, including preparing the audience inputs for the platform.• Training clients on effective use of the platform, and responding to client queries through in-app Intercom.• Gathering and tracking client feedback and liaising with product and tech teams to resolve issues.

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Intern
AA Joyland Pvt Ltd
Mar 2018 - Apr 2018 | Karachi, Pakistan

Education

Institute of Business Management (IoBM)
Masters, Masters in Business Administration, ‎
Advertising and Communication Management, Marketing, Media Management, Digital Marketing
2022
IBM
Certification, ‎
Customer Engagement Specialist Professional
Completed
2020
University of Karachi
Bachelors, Bachelors in Business Administration, BBA‎
Marketing Management
2019
Cadet College Chakwal
Intermediate/A-Level, Faculty of Science (Pre-Engineering), F.Sc‎
Pre-Engineering
2015
Education trust nasra school
Matriculation/O-Level, Matric in Science, S.Sc‎
Biology
2013

Skills

Expert Brand Activation
Intermediate Brand Development Strategies
Intermediate Business Development Strategies
Beginner Business Writing
Expert Canlendar Management
Intermediate Client Engagement
Intermediate Conservation Awareness
Intermediate Customer Engagement
Expert Marketing Plan
Intermediate Product Support Skills
Intermediate Report Writing Skills
Intermediate Social Media Marketing

Languages

Expert Urdu
Intermediate English

Companies Followed