Summary

Highly motivated sales professional aspiring for a general management position over the course of my career. My flexible personality, negotiation skills, problem-solving attitude, collaborative approach, creative mindset and diverse skills with over 25 years of versatile experience & expertise includes Direct Marketing activities (BTL), Marketing Research, Telecommunication, Corporate Sales to Textile & Garments Exporters (B2B) and FMCG served in various locations such as Sindh, Balochistan, Central Punjab and UAE for national & Multinational companies.


My analytical and leadership skills helps in implementing successful sales strategies and motivating highly galvanized teams to produce significant bottom-line results. Exemplary communicator with the passion and drive needed to cultivate and foster professional and profitable relationships while maintaining trust with integrity. My expertise includes Sales & Distribution Management, Route to Market, Sales Automation, Marketing Research, Direct Marketing (BTL Activities), B2B Sales, Merchandising & Visibility, Trade Marketing, Sales Cycle Planning, Vendor Management, Procurement, Team Management, Trade Segmentation, Budget Planning & Controlling, Channel development.

Projects

TPOSM Calculator development

Experience

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Area Manager
Philip Morris International
Feb 2022 - Dec 2022 | Gujranwala, Pakistan

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Area Manager
Philip Morris International
Mar 2021 - Jan 2022 | Lahore, Pakistan

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Area Manager
Philip Morris International
Jun 2018 - Feb 2021 | Gujranwala, Pakistan

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Area Manager
Philip Morris International
Jan 2015 - May 2018 | Lahore, Pakistan

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Area Communication Manager / Channel Manager
Philip Morris International
Nov 2011 - Dec 2014 | Lahore, Pakistan

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Area Sales Manager
Philip Morris International
Jan 2011 - Oct 2011 | Kasur, Pakistan

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Regional Trade Marketing Manager
Philip Morris International
Jan 2008 - Dec 2010 | Karachi, Pakistan

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Merchandising & Sales Promotion Officer
Philip Morris International
Dec 2005 - Dec 2007 | Karachi, Pakistan

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Manager Marketing & Sales
Fun Products Pakistan (Pvt.) Ltd.
Jan 2002 - Nov 2005 | Karachi, Pakistan

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Team Leader
Global Marketing Services ( A direct Marketing Company)
Jan 1999 - Dec 2001 | Karachi, Pakistan

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Field Supervisor
Aftab Associates (Pvt.) Ltd
Sep 1997 - Dec 1998 | Karachi, Pakistan

Education

Preston University
Masters, Masters in Business Administration, ‎
Marketing
2005
NCR-CET College of Emerging Technologies
Diploma, ‎
Information Technology
Incomplete
2001
St Patrick Govt. College
Bachelors, Bachelors in Commerce, ‎
Commerce
1999

Skills

Expert Analytic Thinking
Expert B2B Business Development
Expert Build Strong Teams
Expert Business Problems Analysis
Expert cross function experience
Expert Customer Segmentation Strategy
Expert Distribution Development
Expert Knowledge of FMCG
Expert Merchandise Development
Intermediate Sales Automation
Expert Sales Specialist
Expert Trade Marketing

Languages

Intermediate Punjabi
Intermediate English
Expert Urdu

Companies Followed