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Summary
Media Professional equipped with extensive experience in digital sales management. Employs excellent leadership skills and multi- tasking strengths. Demonstrated ability to improve media operations, increase online sales, improve customer response and possessing satisfactory knowledge of advertising & PR.
Projects
Experience
Digital Media Specialist - South / Central Asian & African Region
•Review Development and execution of digital media strategies to drive brand awareness, Traffic generation, and customer acquisition.•Supporting Media Buying Agency and Local Teams in planning, implementation, and optimization of digital media campaigns across various platforms, such as social media, search engines, display networks, programmatic platforms (MIQ) and video platforms (New Media).•Conduct market research and competitive analysis to identify target audiences, key trends, and opportunities for campaign optimization.•Collaborate with cross-functional teams, including creative, content, and analytics, to develop compelling and effective digital advertising assets.•Manage media budgets, track campaign performance, and provide regular reports and analysis to stakeholders.•Stay updated with industry trends, emerging technologies, and digital marketing best practices to drive innovation and improve campaign effectiveness.•Monitor and optimize campaign performance metrics, such as impressions, click-through rates, conversions, and return on ad spend.•Utilize data-driven insights to identify optimization opportunities, implement A/B testing, and continuously improve campaign performance.•Conduct audience segmentation and develop targeted messaging and creative assets to maximize audience engagement.•Stay informed about platform updates, ad policy changes, and industry regulations to ensure compliance and effective campaign execution.•Collaborate with external vendors, agencies, and media partners to negotiate contracts, optimize media buying, and drive campaign success.•Maintain strong relationships with key stakeholders and provide regular updates on campaign performance, industry trends, and digital media strategies.
Digital Media Manager / Accounts Manager
Performance Marketing Manager
Content Marketer
•Managed campaigns and graphic designs of Cakes and Bakes.
• Designed content for social media of clients.
• Managed multiple product campaigns and written content. •Worked for the launching campaign of asaani.pk
Social Media Optimizer
Handling all social media accounts along with content creation for social media.
Internee
Worked in Election Cell 2018
Social Media Manager
Handled social media and all the online marketing held under it!
